{"id":13348,"date":"2023-02-22T03:43:35","date_gmt":"2023-02-22T08:43:35","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=13348"},"modified":"2024-02-13T14:33:55","modified_gmt":"2024-02-13T19:33:55","slug":"orm-done-right-7-eye-opening-reputation-management-examples","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/orm-done-right-7-eye-opening-reputation-management-examples\/","title":{"rendered":"ORM Done Right: 7 Eye-Opening Reputation Management Examples"},"content":{"rendered":"

Learn about 7 impactful reputation management examples in our guest post from Novum™ below.<\/strong><\/p>\n

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Whether you are an individual or a business, your reputation is your most valuable asset. If you want to build or boost it, I have a few eye-opening reputation management<\/a> examples that can help you.<\/span><\/p>\n

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Maintaining an excellent reputation has many perks, but its bottom line is attracting more opportunities and loyal supporters. In this digital age, your reputation largely depends on search engines, social platforms, and third-party review sites.<\/span><\/p>\n

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Managing a positive reputation is a challenging feat. I can attest to that as I’ve been building and enhancing my small business’ online reputation for over a decade. But there’s nothing to worry about because there are plenty of strategies and tools you can use to protect your business reputation.<\/span><\/p>\n

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In this guide, I will discuss online reputation management stages, best practices, and real-life examples of companies that have done the job right. Ease your mind that you can build, maintain, and even repair your <\/span>online reputation<\/span><\/a> after reading this. But first, let’s understand the importance of reputation management.<\/span><\/p>\n

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What Is Reputation Management (And Why It Matters)?<\/span><\/h2>\n

As the name indicates, reputation management is the process of monitoring and influencing how people perceive a person, business, or brand. Companies take advantage of it to ensure their target audience will see their brand in a positive light no matter where they are on the world wide web.<\/span><\/p>\n

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But of course, no one can control how people talk and think about a business or brand. Some unsatisfied customers can leave negative feedback, which competitors can take advantage of. The beauty of reputation management is it also provides different strategies to mitigate negative attention.<\/span><\/p>\n

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Reputation management can do more. Implementing it right will increase your profit and build better relationships (customer lifetime value). All while getting free marketing through online recommendations. Now that you know what it can do, let\u2019s review a few good reputation management examples.<\/span><\/p>\n

7 Eye-Opening Reputation Management Examples<\/span><\/h2>\n

I’ve compiled 7 real-life examples of popular brands managing their online reputation well and outshining their competitors.<\/span><\/p>\n

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1. Apple<\/span><\/h3>\n

Apple<\/b> is one of the world’s largest tech companies renowned for producing innovative and secure products that are easy to use for kids and adults. But consumers choose the brand because they practice information transparency and honesty.<\/span><\/p>\n

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When Apple releases a new product and updates, it can have a few bugs. The company never hides it and immediately issues an official statement on how they address and solve the issue. The latest issue they encounter is failing to receive iMessages or FaceTime calls after setting up a new iPhone (version 14 and 14 Pro).<\/span><\/p>\n

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Their statement gives a complete list of potential issues a customer might experience and its solution. They also share some troubleshooting tips if the solution they provide won’t work.<\/span><\/p>\n

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Key Takeaway: Build Trust<\/strong><\/h4>\n

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Trust is vital for an online reputation. That’s why <\/span>Apple assigned a dedicated online management team to monitor its brand reputation at all times<\/b>. They want to ensure they can respond to negative information quickly and avoid getting bad reviews.<\/span><\/p>\n

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Even if they get bad reviews, their customer support team can take care of them by sending timely, positive explanations and apologizing for their issues. They also collect other valuable feedback to measure customer satisfaction.<\/span><\/p>\n

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2. Microsoft<\/span><\/h3>\n

Today, Microsoft is one of the world’s most trusted tech companies. But over the years, it faced many legal and ethical issues that almost ruined its reputation. How do they manage to reboot their reputation?<\/span><\/p>\n

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They <\/span>changed leadership. <\/b>The company focuses solely on what matters to its brand and customers. They make it a mission to “<\/span>… develop and market software, services, and hardware devices that deliver new opportunities, greater convenience, and enhanced value to people’s lives.<\/span><\/i>“<\/span><\/p>\n

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Microsoft received a positive reputation for its product quality and innovation. They continue to develop more efficient solutions, including security, to fight against cybercrime and keep people safer online. They also solidify their support for the following:<\/span><\/p>\n

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