{"id":17387,"date":"2024-09-01T15:37:07","date_gmt":"2024-09-01T19:37:07","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=17387"},"modified":"2025-08-06T12:20:17","modified_gmt":"2025-08-06T16:20:17","slug":"what-is-position-zero-on-google","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/what-is-position-zero-on-google\/","title":{"rendered":"What Is Position Zero on Google?"},"content":{"rendered":"<p><em>This article discusses position zero in Google and talks about creating content that ranks highly in the SERPs.<\/em><\/p>\n<p>In the world of search engine optimization, achieving the top spot in Google is always the priority.<\/p>\n<p>But what\u00a0<em>is<\/em>\u00a0the top spot? It\u2019s actually\u00a0<em>not<\/em>\u00a0position No. 1 \u2014 it\u2019s\u00a0<strong>position zero<\/strong>.<\/p>\n<p>Sometimes, Google puts a\u00a0<strong>featured snippet<\/strong> above the top search result. This is a small text excerpt from a web page that either (a) answers the query so satisfyingly that the user doesn\u2019t have to look further or (b) encourages the user to click the result to learn more.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17388\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Intro-Image-positionzero.png\" alt=\"A Google search result for &quot;best month to visit Paris&quot; highlights from Cond\u00e9 Nast Traveler that April, early May, September, and early October are ideal times to visit, noting the mild weather without summer crowds.\" width=\"845\" height=\"350\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Intro-Image-positionzero.png 845w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Intro-Image-positionzero-300x124.png 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Intro-Image-positionzero-768x318.png 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Achieving a position zero ranking can mean that your web page is referred to and viewed more than other results, even those in the top 10.<\/p>\n<p>In this article, we\u2019re going to explain the different types of featured snippets, how they compare to the new Google AI Overview, and how to optimize your content to snag that coveted top spot.<\/p>\n<p><strong>To speak with a content and online reputation expert right away, call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> or fill out the contact form below.<\/strong><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var 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class='gfield_label gform-field-label' for='input_14_48'>Instagram<\/label><div class='ginput_container'><input name='input_48' id='input_14_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_14_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_14_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 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gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_14_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_14_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_14_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_14_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_14_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_14_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_14_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_14_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_14_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_14_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_14_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_14_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_14_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_14_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_14_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_14_26\" class=\"gfield gfield--type-hidden 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gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_14_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_14_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_14_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_14_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_14_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_14_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_14_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_14_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_14_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_44\" class=\"gfield 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      observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h2>What Is Position Zero?<\/h2>\n<p>Position zero, which is usually referred to as the featured snippet by Google, is the spot <em>above<\/em> the highest-ranking regular search result.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17389\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/WhatIs_FirstImage-positionzero.png\" alt=\"Screenshot of Google search results for &quot;best time to visit Paris.&quot; The top result is from &quot;Cond\u00e9 Nast Traveler&quot; highlighting April, early May, September, and early October as ideal months. Below it is a TripAdvisor forum post emphasizing April to early October as wonderful months.\" width=\"729\" height=\"460\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/WhatIs_FirstImage-positionzero.png 729w, https:\/\/www.netreputation.com\/wp-content\/uploads\/WhatIs_FirstImage-positionzero-300x189.png 300w\" sizes=\"(max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>A typical Google search result has the following information in this order:<\/p>\n<ul>\n<li>Website name<\/li>\n<li>URL<\/li>\n<li>Linked web page title<\/li>\n<li>2-line excerpt<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17390\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/TypicalGoogleResult-positionzero.png\" alt=\"Screenshot of a TripAdvisor forum post about which month to visit Paris. The post suggests that September and October are good months to visit. It mentions that Paris is always busy and doesn't have a quiet season. A top answer notes that it rarely snows in Paris.\" width=\"719\" height=\"189\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/TypicalGoogleResult-positionzero.png 719w, https:\/\/www.netreputation.com\/wp-content\/uploads\/TypicalGoogleResult-positionzero-300x79.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p>A featured snippet flips the order of the result to put the most pertinent information first and expand on it:<\/p>\n<ul>\n<li>4-line excerpt<\/li>\n<li>Website name<\/li>\n<li>URL<\/li>\n<li>Linked web page title<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17391\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/FlippedOrder-positionzero.png\" alt=\"A search result displays a webpage titled &quot;Water: How much should you drink every day?&quot; from Mayo Clinic. The excerpt mentions that adult men need about 15.5 cups (3.7 liters) and women need about 11.5 cups (2.7 liters) of fluids daily.\" width=\"717\" height=\"301\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/FlippedOrder-positionzero.png 717w, https:\/\/www.netreputation.com\/wp-content\/uploads\/FlippedOrder-positionzero-300x126.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/p>\n<p>When the user clicks the web page link, they\u2019ll go directly to the part of the article included in the featured snippet.<\/p>\n<p>Why does Google provide featured snippets? Search engines always want the user to find what they\u2019re looking for as fast and thoroughly as possible. For many searches, a featured snippet is the quickest way to deliver the information that satisfies the query.<\/p>\n<p>Keep in mind that you won\u2019t see a featured snippet for every search. And if you search for the same query twice in a row, oftentimes, you\u2019ll notice that the featured snippet only appears the first time.<\/p>\n<p><strong>For help with SEO to improve your online reputation, contact us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a>.<\/strong><\/p>\n<h2>Featured Snippets vs. AI Overviews<\/h2>\n<p>On a regular featured snippet, the text is pulled directly from the web page being linked to. It\u2019s not rewritten by Google or specifically designed for the <a href=\"https:\/\/www.netreputation.com\/search-engine-result-pages\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"158\">search engine results page<\/a> (SERP) page in some way.<\/p>\n<p>This is different from the new Google AI Overviews, which create fresh content based on relevant search results for the query.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17392\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/NewAIOverview-positionzero.png\" alt=\"Screenshot of a webpage titled &quot;AI Overview&quot; with tips on increasing daily steps. A highlighted article from Netmeds is titled &quot;Want to Build Stamina? 5 Awesome Workouts That Can...&quot; with the first tip, &quot;Climb Stairs,&quot; listed. Additional tips follow below.\" width=\"687\" height=\"372\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/NewAIOverview-positionzero.png 687w, https:\/\/www.netreputation.com\/wp-content\/uploads\/NewAIOverview-positionzero-300x162.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>This is\u00a0<a href=\"https:\/\/support.google.com\/websearch\/answer\/14901683\" target=\"_blank\" rel=\"noopener noreferrer\">how Google puts it<\/a>: \u201cAI Overviews use generative AI, which is a type of artificial intelligence that learns patterns and structures from the data it is trained on and uses that to create something new.\u201d<\/p>\n<p>Sometimes, like in the example below, you\u2019ll see an AI Overview followed by a featured snippet.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17393\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/AIandFeatured-positionzero.png\" alt=\"Screenshot of a Google search result for ways to drink more water daily. Top section shows a highlighted tip to carry a water bottle. Below are tips from Gundersen Health System. Image of a glass of water on a table appears on the right.\" width=\"733\" height=\"790\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/AIandFeatured-positionzero.png 733w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AIandFeatured-positionzero-278x300.png 278w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<p>Whether or not there\u2019s a featured snippet on the SERP, if the query returns an AI Overview, it\u2019ll always be at the top, which means it claims position zero.<\/p>\n<p>If the query has an AI Overview, you can still get some attention to your page if it\u2019s featured in the links carousel:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17394\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Carousel-positionzero.png\" alt=\"A Google search result page with snippets highlighted in a red box, showing articles about the best times to visit Sedona, Arizona. The top recommendation periods are March-May and September-mid-October. The first snippet is from U.S. News Travel, the second from Sedona Trip Planning, and the third from Lonely Planet.\" width=\"684\" height=\"260\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Carousel-positionzero.png 684w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Carousel-positionzero-300x114.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<p>These featured pages get seen before the other results on the SERP and they\u2019re more likely to get clicks.<\/p>\n<h2>Featured Snippets vs. Knowledge Panels<\/h2>\n<p>A Google\u00a0<a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/9163198\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge panel<\/a>\u00a0is info that\u2019s pulled from the Knowledge Graph.<\/p>\n<p>The\u00a0<a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/9787176\" target=\"_blank\" rel=\"noopener noreferrer\">Knowledge Graph<\/a>\u00a0compiles facts about people, places and things to display key information a user may want. The panel appears on the right side of the SERP, while a brief excerpt from it may show up at the top.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-17395\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/knowledgegraph-positionzero-1024x556.png\" alt=\"Screenshot of a Google search for &quot;where is the Norman Rockwell Museum&quot; showing the address as 9 Glendale Rd, Stockbridge, MA 01262. The search results include the museum's website and a sidebar with contact details, a map location, and the building's image.\" width=\"1024\" height=\"556\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/knowledgegraph-positionzero-1024x556.png 1024w, https:\/\/www.netreputation.com\/wp-content\/uploads\/knowledgegraph-positionzero-300x163.png 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/knowledgegraph-positionzero-768x417.png 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/knowledgegraph-positionzero.png 1230w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>While knowledge panel data may take position zero on some SERPs, it\u2019s different from a featured snipped because the info is usually much more straightforward.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17396\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/straightforward-positionzero.png\" alt=\"Screenshot of a Google search result for &quot;How tall is the Eiffel Tower?&quot; It shows a height of 984 feet or 1,083 feet to the tip. The text highlights that the Eiffel Tower remains a premier tourist attraction despite being surpassed in height by other skyscrapers.\" width=\"740\" height=\"416\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/straightforward-positionzero.png 740w, https:\/\/www.netreputation.com\/wp-content\/uploads\/straightforward-positionzero-300x169.png 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/straightforward-positionzero-535x300.png 535w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>In the example above, you can see that the <a href=\"https:\/\/www.netreputation.com\/when-misinformation-gets-pulled-into-your-knowledge-panel\/\"  data-wpil-monitor-id=\"641\">knowledge panel<\/a> info has position zero, while the featured snippet is next.<\/p>\n<h2>Why Is Ranking in Position Zero Important?<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17406\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_487335497.jpeg\" alt=\"Illustration of two people and a giant smartphone with a search bar on the screen. One person is holding a laptop and pointing towards the phone screen, aiming for that coveted position zero, while the other stands with arms crossed. Background includes abstract shapes and plants.\" width=\"800\" height=\"498\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_487335497.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_487335497-300x187.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_487335497-768x478.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>There are a lot of reasons why getting the coveted position zero is beneficial. Here&#8217;s why:<\/p>\n<h3>More People Will See Your Content<\/h3>\n<p>Position zero content is set apart from other search results, which means more people will see it \u2014 and some people won\u2019t even bother scrolling down if they get what they want.<\/p>\n<h3>Google May Improve Your Organic Ranking<\/h3>\n<p>It\u2019s possible that once Google has deemed your content important enough for position zero, it\u2019ll favor your other web pages, too. This can improve your ranking on the SERPs and increase organic traffic to your site.<\/p>\n<h3>Position Zero Links Get Clicks<\/h3>\n<p>When your content takes the top position on a SERP, more people are likely to click it. Improving your CTR can lead to better rankings, more conversions and increased sales.<\/p>\n<h3>Users Will Trust Your Website<\/h3>\n<p>Almost all of the time, Google\u2019s featured snippets are high-quality and reliable, and users have come to view them as authoritative, trustworthy sources. By having your content displayed in position zero, users will think highly of your brand.<\/p>\n<p><strong>For help building or repairing your online reputation with SEO and content strategies, contact us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> today.<\/strong><\/p>\n<h2>What Are the Different Types of Featured Snippets?<\/h2>\n<p>There are several different types of featured snippet layouts. The one you\u2019ll see for your query will depend on how Google decides to present the information.<\/p>\n<p>The type of featured snippet chosen usually displays the info in the most sensical way possible. For example, if you ask Google about the steps to take for a certain process, the featured snippet will have bullet point steps. If you want to find out a price comparison, the featured snippet might have a price comparison table.<\/p>\n<p>Let\u2019s go over the different types of featured snippets.<\/p>\n<h3>List Snippets<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17397\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/ListSnippet-positionzero.png\" alt=\"A Google search bar shows the query &quot;how do I buy a domain name.&quot; The search result highlights instructions for buying and registering a domain name, listing 5 steps. The source is Mailchimp, providing a link titled &quot;How to Buy a Domain Name for Your Website.\" width=\"624\" height=\"341\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/ListSnippet-positionzero.png 624w, https:\/\/www.netreputation.com\/wp-content\/uploads\/ListSnippet-positionzero-300x164.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>A list snippet breaks down a process into steps using bullet points or numbers.<\/p>\n<h3>Paragraph Snippets<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17398\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/paragraphsnippet-positionzero.png\" alt=\"A text snippet discusses the golden hour's suitability for photography, showing a regal woman posing by a lake in soft, diffused light. Below, a web link to Mark DeLong's photography blog is visible, titled &quot;Best Times of Day for a Photo Shoot.\" width=\"708\" height=\"327\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/paragraphsnippet-positionzero.png 708w, https:\/\/www.netreputation.com\/wp-content\/uploads\/paragraphsnippet-positionzero-300x139.png 300w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/p>\n<p>A paragraph snippet answers a search query in about four lines of text.<\/p>\n<h3>Table and Video Snippets<\/h3>\n<p>It\u2019s difficult to get Google to generate a table or video snippet. Even queries that you think would lead to them \u2014 like \u201cwomen\u2019s dress size chart\u201d \u2014 come up with either no featured snippet or a different type of result in position zero, like an AI Overview, image results or full-length videos that relate to the topic.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17399\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/dresssize-positionzero.png\" alt=\"A screenshot of a Google search for &quot;women's dress size chart&quot; showing three images. The first is a chart by Kennedy Blue with bust, waist, and hips measurements. The second is from HSN for Misses' sizes. The third is a free dress size chart template from Template.net.\" width=\"743\" height=\"325\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/dresssize-positionzero.png 743w, https:\/\/www.netreputation.com\/wp-content\/uploads\/dresssize-positionzero-300x131.png 300w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/p>\n<p>When you are able to get one, a table snippet is a chart that segments information for organizational or informational purposes. A video snippet is a segment of a video that specifically answers the query.<\/p>\n<h3>Multimedia Snippets<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-17400\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/coffeebrew-positionzero-1024x279.png\" alt=\"A guide on making coffee with written steps on the left, followed by a detailed brew guide infographic showing types of coffee makers, coffee-to-water ratios, grind sizes, and brewing times. A thumbnail shows various coffee-making equipment. Title: &quot;How to Make Coffee - Allrecipes.\" width=\"1024\" height=\"279\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/coffeebrew-positionzero-1024x279.png 1024w, https:\/\/www.netreputation.com\/wp-content\/uploads\/coffeebrew-positionzero-300x82.png 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/coffeebrew-positionzero-768x210.png 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/coffeebrew-positionzero.png 1136w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Sometimes, a featured snippet will combine a few types of results. In the example above, searching for \u201chow to brew coffee\u201d returns a list snippet and a few how-to images to the right of it.<\/p>\n<h2>How Can My Content Rank at Position Zero?<\/h2>\n<p>For Google to consider using your content as a featured snippet, it has to meet their content policies. In general, that means it can\u2019t include deceptive, hateful or violent information.<\/p>\n<p>Aside from that, these best practices will help your content reach position zero or get a featured snippet.<\/p>\n<h3>Include FAQ In Your Content<\/h3>\n<p>Whether you phrase a header like a FAQ or you put a dedicated section at the end of your article for FAQ, make sure you include queries that people search for. The closer you can get to the exact wording of a user query, the better.<\/p>\n<p>An easy way to figure out what FAQ to use is to look at the \u201cPeople also ask\u201d and \u201cPeople also search for\u201d sections on a SERP.<\/p>\n<p>For example, if we Google \u201chow to make coffee,\u201d this is what the PAA section looks like:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17401\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/coffee-paa-positionzero.png\" alt=\"A screenshot of a &quot;People also ask&quot; section from a search engine. The questions listed are: &quot;How to make a coffee step by step?&quot;, &quot;How much coffee per cup?&quot;, &quot;How to make 1 cup of coffee?&quot;, and &quot;How to make Nescaf\u00e9 coffee?&quot;.\" width=\"698\" height=\"324\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/coffee-paa-positionzero.png 698w, https:\/\/www.netreputation.com\/wp-content\/uploads\/coffee-paa-positionzero-300x139.png 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>And this is what the \u201cPeople also search for\u201d section looks like:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17402\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/search-for-coffee-positionzero.png\" alt=\"A list of related coffee search suggestions. Left column: &quot;How to make coffee without machine,&quot; &quot;How to make coffee in a coffee maker,&quot; &quot;How to make coffee with milk,&quot; &quot;How to make coffee step by step.&quot; Right column: &quot;How to make coffee simple,&quot; &quot;How to make coffee instant,&quot; &quot;How to make coffee with Nescafe,&quot; &quot;How to make coffee beans.\" width=\"687\" height=\"336\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/search-for-coffee-positionzero.png 687w, https:\/\/www.netreputation.com\/wp-content\/uploads\/search-for-coffee-positionzero-300x147.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p>Based on the queries in these sections, we could add the following headers or FAQ to an article about how to make coffee:<\/p>\n<ul>\n<li>How much coffee per cup?<\/li>\n<li>How to make 1 cup of coffee<\/li>\n<li>How do you make Nescafe coffee?<\/li>\n<li>How to make coffee with milk<\/li>\n<li>How to make coffee in a coffee maker<\/li>\n<\/ul>\n<p>By wording the FAQ exactly how they\u2019re worded in these sections, or very close to it, you have a better chance of getting position zero. Especially if you follow the next piece of advice\u2026<\/p>\n<h3>Phrase the Answer Like the Question<\/h3>\n<p>By phrasing the first part of your answer like the FAQ, search engines will know that your content specifically references what the user is searching for, making it more likely that your answer will get chosen for a featured snippet.<\/p>\n<p>For example, if you\u2019re writing an answer to \u201chow to make coffee with milk,\u201d the answer should begin with, \u201cTo make coffee with milk\u2026\u201d This way, Google knows your content is directly addressing the query.<\/p>\n<h3>Optimize for the Type of Featured Snippet You Want<\/h3>\n<p>Since there are different types of featured snippets, there are different ways to optimize for them. Here are some best practices to follow:<\/p>\n<ul>\n<li><strong>List Snippets:\u00a0<\/strong>Follow a keyword-rich header with a bullet point or numbered list, and skip an introductory paragraph \u2014 go directly to the list. Also, keep each point succinct so Google can get all the info into the featured snippet section.<\/li>\n<li><strong>Paragraph Snippets:\u00a0<\/strong>Follow the advice in the sections above, and keep your answers between 40 and 60 words. Trim the fat so that the answers are concise, clear and to the point.<\/li>\n<li><strong>Table Snippets:\u00a0<\/strong>Add an HTML table to your content. Or, since table snippets aren\u2019t very common, you can create an image with a table and optimize its alt text to help it rank.<\/li>\n<li><strong>Video Snippets:\u00a0<\/strong>Optimizing the text for your video can help it get position zero. The title, description and transcript should be clear and include your keywords and phrases.<\/li>\n<\/ul>\n<p>While there\u2019s no guarantee that your content will get a featured snippet, following these tips will put you in the best position possible.<\/p>\n<h2>Can I Replace an Existing Featured Snippet?<\/h2>\n<p>Yes, it&#8217;s possible to replace a featured snippet in Google. The same goes for the AI Overview links. You can do this by purposely crafting your content to be better than what&#8217;s there.<\/p>\n<p>Search for your query, and then analyze the position zero result. Following its format, create new content that&#8217;s an improvement on the existing content.<\/p>\n<p>That may mean getting directly to the point faster, writing higher-quality content, or providing a more factual answer.<\/p>\n<h2>Achieve Position Zero With Our Help<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17409\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_109331251.jpeg\" alt=\"Illustration of a hand holding a magnifying glass over a tablet displaying a search engine results page, with various colored lines representing text and links, highlighting the coveted position zero. The background is a solid orange color.\" width=\"500\" height=\"400\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_109331251.jpeg 500w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_109331251-300x240.jpeg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Ranking on the first page of search engine results isn&#8217;t enough for a lot of brands. Instead of simply being present on the first results page or even in the top 10, achieving position zero is the true goal.<\/p>\n<p>Getting featured snippets for your content, especially if the snippet is in position zero (instead of being overtaken by an AI overview), can do wonders for your online reputation, website traffic and conversions.<\/p>\n<p>However, a full-fledged strategy is <a href=\"https:\/\/www.netreputation.com\/this-is-why-you-need-content-marketing\/\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"159\">needed to brainstorm and create content<\/a>, let alone market it so it reaches your audience. Unless you have a dedicated team member or department that can write content on a regular basis, you&#8217;ll need help with the process.<\/p>\n<p>Moreover, gaining position zero and being showcased in featured snippets is most beneficial if your brand has a strong reputation to back it up.<\/p>\n<p>Our team of content and online reputation specialists will work with you to devise a content and marketing strategy that will place you prominently in search results, potentially getting that sought-after position zero spot.<\/p>\n<p><strong>Contact us today to discuss your brand strategy and how we can help you achieve position zero results. Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> or fill out the contact form below.<\/strong><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/17387' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" 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id=\"field_15_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_40'>\n                            \n                            <span id='input_15_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_15_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_15_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_15_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_15_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_15_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_15_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_15_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_15_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_15_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_15_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_15_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_15_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_15_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_15_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_15_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_15_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_15_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_15_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_15_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_15_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_15_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_15_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_15_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" 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