{"id":18465,"date":"2025-03-07T17:35:25","date_gmt":"2025-03-07T22:35:25","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=18465"},"modified":"2025-05-14T15:51:14","modified_gmt":"2025-05-14T19:51:14","slug":"consumer-public-relations-and-online-reputation-management","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/consumer-public-relations-and-online-reputation-management\/","title":{"rendered":"How Are Consumer Public Relations and Online Reputation Management Related?"},"content":{"rendered":"<p><strong><em>In this article, we&#8217;ll explain how consumer public relations (PR) and online reputation management (ORM) both factor into brand strategy.<\/em><\/strong><\/p>\n<p>Today, smart companies consider consumer PR and ORM to be critical elements of their brand strategies. We&#8217;ll dive into the differences between the two next, but here&#8217;s a brief overview:<\/p>\n<ul>\n<li>Consumer PR professionals mainly focus on creating and maintaining positive relationships with the public.<\/li>\n<li>ORM strategists ensure a brand&#8217;s digital presence meets its image goals.<\/li>\n<\/ul>\n<p>When put together, consumer PR and ORM influence the public&#8217;s perceptions of a brand while building trust and setting companies up for long-term success.<\/p>\n<p><strong><span data-color=\"transparent\">NetReputation provides information and services to help you protect your digital presence. Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to learn more, or fill out the contact form below for a free consultation.<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The 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class='gfield_label gform-field-label' for='input_14_48'>URL<\/label><div class='ginput_container'><input name='input_48' id='input_14_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_14_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_14_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 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class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_14_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_14_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_14_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" 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      observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t<\/span><\/p>\n<h2>Consumer PR and ORM Defined<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18405\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825_2.jpeg\" alt=\"Two women in aprons stand in a bakery, smiling as they look at a tablet, perhaps discussing restaurant reputation management. The background features shelves with cups and a potted plant, while a basket of bread rests invitingly on the counter.\" width=\"800\" height=\"491\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825_2.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825_2-300x184.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825_2-768x471.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Consumer PR\u00a0<\/strong>refers to how a business communicates with the public, especially its target audience. Companies rely on consumer PR professionals to create a positive impression of their brands and products or services.<\/p>\n<p><strong><a href=\"https:\/\/www.netreputation.com\/google-ends-infinite-scroll\/\"  data-wpil-monitor-id=\"603\">Online reputation management<\/a>\u00a0<\/strong>refers to the process of influencing and monitoring how a business is perceived online.<\/p>\n<p>As you can see, the two are closely related, though they&#8217;re not <em>exactly<\/em> the same. Both strategies involve the public&#8217;s perception and the goal of maintaining a positive brand image. The main difference is in\u00a0<em>how<\/em>\u00a0the strategies are carried out.<\/p>\n<p>Consumer PR involves communication efforts such as:<\/p>\n<ul>\n<li>Influencer partnerships<\/li>\n<li>Media coverage<\/li>\n<li>Campaigns on social media platforms<\/li>\n<\/ul>\n<p>ORM, on the other hand, monitors and responds to online content, including:<\/p>\n<ul>\n<li>Online reviews<\/li>\n<li>Search engine results<\/li>\n<li>Social media conversations<\/li>\n<\/ul>\n<p>Both consumer PR professionals and ORM teams strive to attract customers, build trust, and positively influence a brand&#8217;s image with the public.<\/p>\n<h2>3 Popular Consumer PR Strategies<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17065\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/digitalpresence_7524.jpeg\" alt=\"A colorful illustration of a megaphone surrounded by various social media and multimedia icons, including music notes, speech bubbles, dollar signs, play buttons, and envelopes. Set against a dark background with scattered dots, it highlights how these elements can impact your reputation score.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/digitalpresence_7524.jpeg 600w, https:\/\/www.netreputation.com\/wp-content\/uploads\/digitalpresence_7524-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>There are a lot of consumer PR strategies used to connect with a brand&#8217;s target audience, improve visibility and build credibility. Let&#8217;s go over a few of them.<\/p>\n<h3>Influencer Partnerships<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18374\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/Instagram_22625-2.jpeg\" alt=\"A girl wearing a hat looking at her phone with positive social icons floating around her.\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Instagram_22625-2.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Instagram_22625-2-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Instagram_22625-2-768x513.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>When brands collaborate with influencers, they&#8217;re able to expand their reach and engage with a larger portion of their target audience. Influencers for a consumer PR campaign may include:<\/p>\n<ul>\n<li>Brand advocates<\/li>\n<li>Industry experts<\/li>\n<li>Social media personalities<\/li>\n<\/ul>\n<p>The influencer a brand chooses to partner with should be well-respected and trusted by their audience, as influencer marketing only works if users feel they&#8217;re being communicated with authentically and in a way they can relate to.<\/p>\n<p>There are all sorts of content types that influencers can create when partnering with a brand on a consumer PR campaign, such as:<\/p>\n<ul>\n<li>First-person testimonies<\/li>\n<li>Product reviews<\/li>\n<li>Tutorials<\/li>\n<li>Unboxing videos<\/li>\n<\/ul>\n<p>These options are more natural and trustworthy than straightforward advertising, which is why influencer marketing is so powerful. Brands can work with influencers to generate buzz for their company or product\/service, increase their visibility, or improve their <a href=\"https:\/\/www.netreputation.com\/5-signs-your-online-reputation-needs-immediate-attention-before-the-new-year\/\" data-wpil-monitor-id=\"401\">online reputation<\/a>.<\/p>\n<p>Moreover, working with influencers can provide brands with user-generated content (UGC) and social proof, which are excellent to use for consumer PR.<\/p>\n<p><strong><span data-color=\"transparent\">You can take control of your online reputation, whether you\u2019re working on your personal reputation or your professional digital presence. Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> for more information.<\/span><\/strong><\/p>\n<h3>Omnichannel Marketing<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16554\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/CelebrityReputation_42324.jpeg\" alt=\"Two men recording a podcast on reputation management for celebrities in a studio with microphones and audio equipment. One man laughs while the other listens intently, both wearing headphones.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/CelebrityReputation_42324.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/CelebrityReputation_42324-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/CelebrityReputation_42324-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>With omnichannel marketing, the customer experience is streamlined across all communication channels, including:<\/p>\n<ul>\n<li>Online platforms like email, social media and websites<\/li>\n<li>Traditional media like print, radio and TV<\/li>\n<li>In-person interactions and events and stores<\/li>\n<\/ul>\n<p>This allows consumers to engage with the brand wherever they prefer. Additionally, consistent branding and messaging are used to reinforce the company&#8217;s identity and build recognizability and trust with its audience.<\/p>\n<p>Omnichannel marketing uses multiple touchpoints to amplify and coordinate its efforts. For example, if a brand is launching a new product, it may combine the following tactics to get the message out:<\/p>\n<ul>\n<li>Collaboration with an influencer<\/li>\n<li>Email marketing to generate buzz<\/li>\n<li>In-store promotional materials<\/li>\n<li>Live social media engagement<\/li>\n<li>Print media coverage<\/li>\n<\/ul>\n<p>By using various integrated channels, brands can be more visible and improve customer engagement, as customers can connect with the brand in any way \u2014 or ways \u2014 they prefer.<\/p>\n<h3>Storytelling<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18466\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/storytelling_3725.jpeg\" alt=\"A hand holding a marker draws lines connecting the word &quot;Storytelling&quot; to related concepts: Content, History, Experience, Marketing, Communication, Emotion, Share, Creative. Icons illustrate each concept, emphasizing the storytelling process.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/storytelling_3725.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/storytelling_3725-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/storytelling_3725-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>In the world of consumer PR, storytelling is the process of creating a compelling narrative that will emotionally connect with a brand&#8217;s target audience. This can make the brand&#8217;s message engaging, memorable and relatable as opposed to simply promoting a product or service.<\/p>\n<p><strong>Since storytelling borrows from the human experience, including the emotions and values that many customers have, it&#8217;s a way for brands to bond with their target audience.<\/strong><\/p>\n<p>Types of storytelling that consumer PR professionals use include:<\/p>\n<ul>\n<li>Brand origin stories<\/li>\n<li>Cause-driven stories<\/li>\n<li>Customer testominals<\/li>\n<li>Genuine influencer partnerships<\/li>\n<\/ul>\n<p>For example, if a brand is launching a product for an underrepresented community, its storytelling campaign may include the following elements:<\/p>\n<ul>\n<li>A story from the brand founder about a time when they felt like an outsider<\/li>\n<li>Media coverage that highlights the far-reaching impact the brand has had<\/li>\n<li>Real customers talking about how their experience with the brand improved their lives<\/li>\n<\/ul>\n<p>Storytelling helps brands craft authentic, meaningful stories that improve customer engagement and customer loyalty while garnering positive attention from the media.<\/p>\n<h2>Online Reputation Management Techniques<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-16617\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/highormrating_AdobeStock_763352021.jpeg\" alt=\"A person in a dark suit selecting a 5.0 rating on a futuristic digital screen with glowing green stars, representing top satisfaction or performance level for online reputation management companies.\" width=\"800\" height=\"392\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/highormrating_AdobeStock_763352021.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/highormrating_AdobeStock_763352021-300x147.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/highormrating_AdobeStock_763352021-768x376.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Just like with consumer PR, there are various methods that ORM experts use to improve how a brand is perceived online. These <a href=\"https:\/\/www.netreputation.com\/everything-you-need-to-know-about-brand-reputation-management\/\" data-wpil-monitor-id=\"399\">strategies can be used to create a brand reputation<\/a> from scratch, improve an existing positive reputation, or repair a company&#8217;s reputation after it&#8217;s undergone a consumer PR crisis.<\/p>\n<h3>Content Creation<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17277\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/whatisaguestpost_6.jpeg\" alt=\"Illustration of a laptop screen displaying various digital content including a webpage with an image, text, and a video. Surrounding the laptop are a chart with a line graph, a document titled &quot;What is a Guest Post,&quot; and a speech bubble, all set against a blue background.\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/whatisaguestpost_6.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/whatisaguestpost_6-300x150.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/whatisaguestpost_6-768x384.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Content creation involves creating and distributing interesting, relevant and valuable pieces of online content, including:<\/p>\n<ul>\n<li>Articles and blog posts<\/li>\n<li>Infographics<\/li>\n<li>Social media posts<\/li>\n<li>Videos<\/li>\n<\/ul>\n<p>The purpose of content creation is to attract members of your target audience, including potential customers, and inform them about something they&#8217;ll find intriguing that&#8217;s related to your brand or niche.<\/p>\n<p>When it comes to ORM specifically, content is used to shape the public&#8217;s perception of a brand and show the company as a credible authority in its industry. Additionally, with high-quality SEO content, brands can take the top position in search engine results. There are a few perks to this:<\/p>\n<ul>\n<li>Getting the top result on Google for a keyword or phrase can mean beating out the competition. According to Backlinko,\u00a0<span data-color=\"transparent\">the top organic search result on Google has an\u00a0<\/span><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">average CTR of 27.6%<\/span><\/a><span data-color=\"transparent\">, and it\u2019s 10x more likely to be clicked than the No. 10 result.<\/span><\/li>\n<li>By ranking positive brand content, you can push down any negative results related to your brand name. Since most people don&#8217;t go past the first page of search engine results, negative content will rarely be seen once you outrank it in those prominent positions.<\/li>\n<\/ul>\n<p>The brand content you create can have many purposes, including:<\/p>\n<ul>\n<li>Addressing concerns that many customers have<\/li>\n<li>Commenting on industry trends with thought-leadership pieces<\/li>\n<li>Showcasing your team&#8217;s expertise in your niche<\/li>\n<li>Spotlighting positive customer experiences<\/li>\n<\/ul>\n<p>By delivering key messages through your brand content, you&#8217;ll shape the narrative around your company and <a href=\"https:\/\/www.netreputation.com\/how-to-build-a-good-digital-reputation-and-take-control-of-your-brand\/\" data-wpil-monitor-id=\"400\">control your digital reputation<\/a>.<\/p>\n<h3>Review Management<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18404\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825.jpeg\" alt=\"A woman in casual attire sits by a window, engrossed in her phone. On the table, a wooden tray holds cake and a small coffee cup alongside a green iced drink and sunglasses. With a five-star rating icon hovering above her, it's clear this spot excels in restaurant reputation management.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/restaurantreviews_22825-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>With review management, customer reviews on platforms like Google, Trustpilot and Yelp are monitored, responded to, and \u2014 when possible \u2014 leveraged to improve the brand. Proper review management can influence the public&#8217;s perception of a brand while building or maintaining a glowing online image.<\/p>\n<p>Both positive and negative feedback must be addressed to improve a brand&#8217;s credibility and grow customer trust. According to BrightLocal,\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">88% of consumers<\/span><\/a><span data-color=\"transparent\">\u00a0would use a business that replies to all reviews, both positive and negative, while only 47% would use a business that doesn\u2019t respond to its reviews.<\/span><\/p>\n<p>Elements of review management include:<\/p>\n<ul>\n<li>Encouraging happy customers to leave reviews<\/li>\n<li>Responding quickly and professionally to negative feedback<\/li>\n<li>Showcasing positive testimonials in marketing materials<\/li>\n<\/ul>\n<p>With active review management, brands are able to improve their online ratings and reviews, improve the public&#8217;s confidence in the company, and positively influence purchasing decisions.<\/p>\n<p><strong><span data-color=\"transparent\">At NetReputation, we work with individuals and businesses to help them build and take control of their online reputation. Give us a call at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to learn more.<\/span><\/strong><\/p>\n<h3>Social Media Management<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-17746\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_486383269-1024x646.jpeg\" alt=\"A smartphone screen displays floating icons of thumbs-up and hearts, symbolizing likes on social media. Below the phone, U.S. dollar bills cascade down, highlighting the vital role of social media in business and its connection to financial success. The background is a gradient blue.\" width=\"1024\" height=\"646\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_486383269-1024x646.jpeg 1024w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_486383269-300x189.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_486383269-768x485.jpeg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_486383269-1536x969.jpeg 1536w, https:\/\/www.netreputation.com\/wp-content\/uploads\/AdobeStock_486383269-2048x1292.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Managing a brand&#8217;s social media involves staying on top of brand mentions, comments and discussions in real time. When your brand name starts popping up on social media channels, it&#8217;s important to get involved by:<\/p>\n<ul>\n<li>Addressing complaints that unhappy customers share online<\/li>\n<li>Correcting misinformation before it snowballs out of control<\/li>\n<li>Thanking users who share good reviews of your brand<\/li>\n<\/ul>\n<p>Engaging with your audience online shows that you&#8217;re committed to them. Most importantly, always be quick to respond and transparent in what you say.<\/p>\n<p>Getting involved in social media conversations, interacting with your followers, and sharing positive brand news will increase consumer trust in your brand. Plus, by always being tuned in to what&#8217;s being said about your company online, you&#8217;ll be able to respond to a PR crisis fast and take action before the issue escalates.<\/p>\n<h2>You Can Reach a Larger Audience and Increase Awareness for Your Brand<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4171\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/latest.jpg\" alt=\"Online Reputation Management\" width=\"650\" height=\"425\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/\/latest.jpg 650w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/latest-300x196.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span data-color=\"transparent\">At NetReputation, we provide a broad range of services to individuals and businesses who want to create, grow or repair their digital reputation. Whether you\u2019re prioritizing your <a href=\"https:\/\/www.netreputation.com\/companies-that-remove-personal-information-from-internet\/\" data-wpil-monitor-id=\"402\">personal or professional online reputation<\/a>, our solutions and team of experts can help.<\/span><\/p>\n<p><span data-color=\"transparent\">Our ORM services include <a href=\"https:\/\/www.netreputation.com\/content-removal\/\" data-wpil-monitor-id=\"403\">content removal<\/a>, review management, branding, content creation and more. It\u2019s time to take back control of how people perceive you online so you can attract the opportunities you deserve.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">We offer ORM solutions for individuals as well as businesses. Get started today with a free consultation with one of our experts. Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> or fill out the contact form below.<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/18465' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"195\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_15_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_48'>LinkedIn<\/label><div class='ginput_container'><input name='input_48' id='input_15_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_15_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_15_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_40'>\n                            \n                            <span id='input_15_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_15_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_15_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_15_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_15_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_15_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_15_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_15_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_15_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_15_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_15_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_15_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_15_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_15_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_15_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_15_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_15_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_15_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_15_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_15_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_15_38\" class=\"gfield gfield--type-hidden 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type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_15' id='gform_ajax_frame_15' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 15, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_15').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_15');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_15').length > 0;var is_redirect = 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*\/\n<\/script>\n\t<\/div>\n\t<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we&#8217;ll explain how consumer public relations (PR) and online reputation management (ORM) both factor into brand strategy.<br \/>\nToday, smart companies consider consumer PR and ORM to be critical elements of their brand strategies. We&#8217;ll dive into the differences between the two next, but here&#8217;s a brief overview:<\/p>\n<p>Consumer PR professionals mainly focus on creating and maintaining positive relationships with the public. &#8230;<\/p>\n","protected":false},"author":32,"featured_media":18967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[208],"class_list":["post-18465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management-blog","tag-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Public Relations and Online Reputation Management<\/title>\n<meta name=\"description\" content=\"In this article, we&#039;ll explain how consumer public relations (PR) and online reputation management (ORM) both factor into brand strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netreputation.com\/consumer-public-relations-and-online-reputation-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Are Consumer Public Relations and Online Reputation Management Related?\" \/>\n<meta property=\"og:description\" content=\"Learn more about our NetReputation - 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