{"id":18713,"date":"2025-03-31T15:31:26","date_gmt":"2025-03-31T19:31:26","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=18713"},"modified":"2025-05-31T16:18:20","modified_gmt":"2025-05-31T20:18:20","slug":"what-is-reputation-management-theory","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/what-is-reputation-management-theory\/","title":{"rendered":"What Is Reputation Management Theory?"},"content":{"rendered":"<p><strong><em>This article about reputation management theory discusses the meaning of the concept and tips for your own reputation management.<\/em><\/strong><\/p>\n<p>When it comes to the decisions that your competitors, coworkers, customers, family, friends and strangers make about you or your business, what&#8217;s the most important factor?<\/p>\n<p>Your reputation.<\/p>\n<p>Whether you&#8217;re talking about a personal reputation or a company&#8217;s reputation, a positive online reputation is a source of power.<\/p>\n<p>But your digital reputation is also fragile.<\/p>\n<p>In this article, we&#8217;ll discuss how a brand&#8217;s reputation is formed, what it&#8217;s made up of, and how to build or repair it.<\/p>\n<p><strong><span data-color=\"transparent\">NetReputation provides information and services to help you create a strong reputation. Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to learn more or fill out the contact form below for a free consultation.<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_14' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_14' id='gform_14' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/18713' data-formid='14' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"84\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_14' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_14_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_48'>Instagram<\/label><div class='ginput_container'><input name='input_48' id='input_14_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_14_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_14_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_14_40'>\n                            \n                            <span id='input_14_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_14_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_14_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_14_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_14_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_14_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_14_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_14_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_14_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_14_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_14_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_14_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_14_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_14_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_14_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_14_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_14_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_14_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_14_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_14_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below 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type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_14_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_14_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_14_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_14_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_14_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_14_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_14_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_14_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_14_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_14_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_14_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_14_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_14_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_14_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_14_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_14_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_14_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_14_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_14_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_14_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_14_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_14_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_14_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_14_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_14_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_14_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_14_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_14_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_14_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_14\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' 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      observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t<\/span><\/p>\n<h2>Game Theory and Reputation Management<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18715\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/gametheory_chess_33125.jpeg\" alt=\"A person in a suit moves a wooden chess piece, holding a king among several pawns on the chessboard. The focus is on the king piece, illustrating strategic decision-making akin to reputation management theory in action.\" width=\"800\" height=\"448\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/gametheory_chess_33125.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/gametheory_chess_33125-300x168.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/gametheory_chess_33125-768x430.jpeg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/gametheory_chess_33125-535x300.jpeg 535w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>According to\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/g\/gametheory.asp\" target=\"_blank\" rel=\"noopener noreferrer\">Investopedia<\/a>, game theory is &#8220;the study of how and why individuals and entities (called players) make decisions about their situations.&#8221; It can be considered &#8220;the science of strategy,&#8221; and it&#8217;s used in various fields to predict the outcomes of situations.<\/p>\n<p>In the world of business \u2014 and specifically when talking about online reputation management \u2014 game theory can dictate how brands should make decisions when positioning themselves in the market.<\/p>\n<p>For example, if Brand A has a solid reputation for being reliable, competing brands know\u00a0<em>not<\/em>\u00a0to compete over reliability. Instead, they should highlight their other attributes. Smart business owners will take advantage of their competitors&#8217; weaknesses, not their strengths.<\/p>\n<p>By carving out a niche in your market, you can essentially own a territory, or an area of expertise that your competitors won&#8217;t try to enter. If they do attempt to go head to head with your brand in the area where you excel, they&#8217;ll likely operate at a loss.<\/p>\n<p>When you establish a positive reputation in a niche, you can keep a piece of the pie all for yourself.<\/p>\n<h2>What Is Reputation Management Theory?<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18076\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/ReputationManagement_3-122224.jpeg\" alt=\"A hand supports interconnected hexagons with words related to reputation management, such as trust, communication, and loyalty. The background is dark, highlighting the blue glowing text and hexagonal design.\" width=\"800\" height=\"523\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/ReputationManagement_3-122224.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/ReputationManagement_3-122224-300x196.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/ReputationManagement_3-122224-768x502.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>At its most basic, reputation management theory is the idea that people and businesses want to \u2014 and can \u2014 manage their digital reputations. Common <a href=\"https:\/\/www.netreputation.com\/top-reputation-companies\/\"  data-wpil-monitor-id=\"661\">reputation management<\/a> tactics include:<\/p>\n<ul>\n<li>Protecting and enhancing your digital image<\/li>\n<li>Preventing negative associations with your brand<\/li>\n<li>Highlighting your most desirable traits<\/li>\n<\/ul>\n<p>The guiding idea behind the theory is that individuals and brands want to be viewed as likable and trustworthy on the internet. In turn, a person&#8217;s or organization&#8217;s reputation influences how others interact with the individual or company.<\/p>\n<p>Not convinced that a positive reputation matters all that much? Trustpilot found that\u00a0<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/2749863\/CONTENT\/Content%20Marketing\/The%20Value%20of%20a%20Trustworthy%20Brand%20Reputation%20-%20July%202019\/The_Value_of_a_Trustworthy_Brand_Rep_US.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">over 95% of responders<\/span><\/a><span data-color=\"transparent\">\u00a0feel that the top factor that increases trust in a company is if it has a good online reputation. Moreover, 90% of online shoppers won\u2019t purchase from a company with a bad reputation.<\/span><\/p>\n<p>To meet these goals, there&#8217;s a set of online reputation management principles to follow that dictate how to use SEO, social media and other channels.<\/p>\n<h2>What Core Elements Does an Online Reputation Consist Of?<\/h2>\n<p>There are three primary elements that influence an online reputation: image, identity and personality. Let&#8217;s explore each one.<\/p>\n<h3>1. Image<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18716\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/brandimage_33125.jpeg\" alt=\"Two men in suits smile, exchanging a firm handshake with a third person in the bright office. Laptops and documents rest on the table, suggesting discussions around reputation management theory in professional circles.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/brandimage_33125.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandimage_33125-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandimage_33125-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A brand image \u2014 whether we&#8217;re talking about a personal brand or a company \u2014 is its external perception by customers, employees, etc. The way others view a brand is influenced by behavior, communication and feedback.<\/p>\n<p>When a brand has a positive image, others will trust and stay loyal to it. However, a negative image can impact everything from financial performance to personal relationships.<\/p>\n<p>Here are a few ways to improve your brand image:<\/p>\n<ul>\n<li>Consistently deliver high-quality products and services.<\/li>\n<li>Use ethical practices that are in line with what your audience expects.<\/li>\n<li>Monitor public sentiment and quickly address misconceptions.<\/li>\n<\/ul>\n<p><strong><span data-color=\"transparent\">You can take control of your online reputation, whether you\u2019re working on your personal reputation or your professional digital presence. Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> for more information.<\/span><\/strong><\/p>\n<h3>2. Identity<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18717\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/brandidentity_33125-1024x661.jpeg\" alt=\"A person with red nail polish holds an open notebook displaying a hand-drawn mind map centered on &quot;Brand,&quot; which connects to Strategy, Marketing, Logo, Design, Advertising, and Identity. Nearby lies a pencil and a bracelet, hinting at the influence of reputation management theory.\" width=\"801\" height=\"517\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/brandidentity_33125-1024x661.jpeg 1024w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandidentity_33125-300x194.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandidentity_33125-768x496.jpeg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandidentity_33125-1536x992.jpeg 1536w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandidentity_33125-2048x1323.jpeg 2048w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>A brand&#8217;s identity is how the person or company defines itself, including its branding, mission, values and vision. Brands create a narrative that they want others to associate with them. When you have a strong brand identity, it&#8217;s easier for others to understand what you or your company stands for and differentiate you from competitors.<\/p>\n<p>Here are a few ways to create a strong brand identity:<\/p>\n<ul>\n<li>Clearly articulate your goals and values when communicating with others.<\/li>\n<li>Make sure there&#8217;s synchronicity between your internal and external messaging and actions.<\/li>\n<li>Ensure your branding is aligned with the brand culture you want to exude.<\/li>\n<\/ul>\n<p>Keep this stat in mind: Companies that demonstrate brand consistency\u00a0<a href=\"https:\/\/www.marq.com\/blog\/brand-consistency-competitive-advantage\" target=\"_blank\" rel=\"noopener noreferrer\">increase revenue by 10-20%<\/a>, yet only 30% of organizations with brand guidelines actually enforce them on a regular basis.<\/p>\n<h3>3. Personality<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18718\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/brandpersonality_33125.jpeg\" alt=\"A smiling salesman in a beige suit holds a tablet while discussing reputation management theory with a couple in a bustling car dealership. The showroom is filled with various cars, and other people are visible in the blurred background.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/brandpersonality_33125.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandpersonality_33125-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/brandpersonality_33125-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Your brand&#8217;s personality is your character or essence, including your approach to interactions, your style, and your tone. Personality also refers to the emotional connection others feel toward your brand.<\/p>\n<p>When you have a relatable brand personality, you&#8217;re able to build emotional bonds with others. In turn, your customers, friends, etc., will be drawn to you and will want to engage positively with your brand.<\/p>\n<p>To develop a personality for your brand, you can do the following:<\/p>\n<ul>\n<li>Develop a voice that&#8217;s unique to your brand and resonates with your audience \u2014 that may be friendly, innovative, professional, etc.<\/li>\n<li>Use personalized communication to foster relationships.<\/li>\n<li>Be approachable and responsive when people try to communicate with you.<\/li>\n<\/ul>\n<p>When you&#8217;re able to align the three core elements of your digital reputation, you&#8217;ll build a cohesive internal and external presence that connects with your target audience.<\/p>\n<h2>6 Principles of Online Reputation Management<\/h2>\n<p>Personal and corporate reputation management focuses on a number of guiding principles. Let&#8217;s go over them.<\/p>\n<h3>1. Build and Nurture Trust in Your Brand<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18719\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/ethicalbusiness_33125.jpeg\" alt=\"Two people sit at a table with eco-friendly models: a green house, green car, and globe. As they discuss charts on &quot;Net Zero&quot; initiatives, they also delve into reputation management theory. A small plant and office supplies add to the setting's sustainable charm.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/ethicalbusiness_33125.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/ethicalbusiness_33125-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/ethicalbusiness_33125-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Trust is a pillar of online reputation management. The public and your own team must believe that you&#8217;ll consistently deliver on what you promise. You can earn trust by:<\/p>\n<ul>\n<li>Using ethical practices, like treating customers and employees fairly.<\/li>\n<li>Being transparent about your operations and honestly disclosing information.<\/li>\n<li>Delivering reliable, quality products and services.<\/li>\n<\/ul>\n<p>CareerArc found that\u00a0<a href=\"https:\/\/www.careerarc.com\/blog\/employer-branding-study-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">64% of consumers<\/span><\/a><span data-color=\"transparent\">\u00a0stop buying from a brand after learning that the company treats employees poorly.<\/span><\/p>\n<h3>2. Always Be Authentic and Transparent<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18720\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/businessoperations_33125.jpeg\" alt=\"Three people collaborate around a table with laptops, tablets, and documents in a bright room. A white brick wall adorned with colorful sticky notes showcases their brainstorming on reputation management theory.\" width=\"800\" height=\"389\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/businessoperations_33125.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/businessoperations_33125-300x146.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/businessoperations_33125-768x373.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Today, it&#8217;s so easy to be manipulative online. That&#8217;s why it&#8217;s crucial to show that your brand is authentic and transparent \u2014 the last thing that people want is to feel like they&#8217;ve been tricked. Strategies to accomplish this include:<\/p>\n<ul>\n<li>Address and apologize for your brand&#8217;s mistakes and shortcomings. Don&#8217;t hide them or make excuses.<\/li>\n<li>Share behind-the-scenes and insider information about your brand&#8217;s decision-making processes and operations.<\/li>\n<li>Make sure your words, promises and actions are always in alignment.<\/li>\n<\/ul>\n<p>Always stay genuine in your messaging, and never rely on manipulation to get what you want from your audience.<\/p>\n<h3>3. Proactively Monitor Your Personal or Corporate Reputation<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18721\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/reputationmonitoring_33125.jpeg\" alt=\"Hands typing on a laptop keyboard with glowing holographic graphs and data charts illustrating data analysis or technology. These visuals integrate reputation management theory insights. The background is blurred with warm lights, creating a futuristic atmosphere.\" width=\"800\" height=\"448\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/reputationmonitoring_33125.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/reputationmonitoring_33125-300x168.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/reputationmonitoring_33125-768x430.jpeg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/reputationmonitoring_33125-535x300.jpeg 535w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>It&#8217;s important to vigilantly track brand perception across the channels where you and\/or your audience is present, including news outlets, review sites and social media. There are a lot of tools for reputation monitoring, such as:<\/p>\n<ul>\n<li>Social listening platforms like Brandwatch and Hootsuite<\/li>\n<li>Online reviews on platforms like Google and Yelp<\/li>\n<li>Surveys you conduct to gauge audience sentiment<\/li>\n<\/ul>\n<p>By proactively monitoring how others feel about your brand, you can capitalize on what&#8217;s working and identity risks before they snowball into crises.<\/p>\n<h3>4. Set Up a Crisis Management Plan<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-15535\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/CRISIS1127.jpeg\" alt=\"A person holding a binder with the words company reputation management.\" width=\"700\" height=\"525\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/\/CRISIS1127.jpeg 700w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/CRISIS1127-300x225.jpeg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Even the most well-run organization will face a PR crisis at one point or another, resulting in reputational challenges or fallout. Crisis management includes:<\/p>\n<ul>\n<li>Creating a crisis response plan\u00a0<em>before<\/em>\u00a0you need one. It should include who will be the spokesperson in the event of a crisis, drafted statements, etc.<\/li>\n<li>Responding both quickly and thoughtfully during a crisis so as not to lose more confidence from your audience.<\/li>\n<li>Be accountable and empathetic when addressing concerns from those affected.<\/li>\n<\/ul>\n<p>It&#8217;s important to rebound from a PR crisis as soon as possible, and a plan that&#8217;s laid out ahead of time is crucial. According to Trustpilot,\u00a0<span data-color=\"transparent\">customers will pay more for the same item from a company they\u2019re unfamiliar with versus one that\u2019s had a recent scandal.<\/span><\/p>\n<h3>5. Never Spin Your Reputation<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-18722\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/fakereviews_33125.jpeg\" alt=\"Business people with paper bags on their heads sit at their laptops. Office workers pretend to smile. Concept anonymous office workers, smile drawing, false optimism, unrecognizable.\" width=\"800\" height=\"536\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/fakereviews_33125.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/fakereviews_33125-300x201.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/fakereviews_33125-768x515.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>A positive reputation must be earned, not falsely created. Don&#8217;t rely on superficial, inauthentic efforts to build a good reputation. Avoid deceptive practices like:<\/p>\n<ul>\n<li>Posting fake reviews to make it seem like your brand is more popular or beloved than it is.<\/li>\n<li>Making misleading claims to cater to what your audience wants to hear, even if they don&#8217;t reflect what your company offers.<\/li>\n<li>Deleting negative reviews to give the impression that your brand only generates positive feedback.<\/li>\n<\/ul>\n<p>Remember, it&#8217;s OK to have some poor reviews \u2014 every company does. BrightLocal found that\u00a0<em>responding<\/em>\u00a0to reviews matters more than if you have some negative feedback from customers. As much as\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">88% of consumers<\/span><\/a><span data-color=\"transparent\">\u00a0would use a business that replies to all reviews, both positive and negative, while only 47% would use a business that doesn\u2019t respond to its reviews at all.<\/span><\/p>\n<h3>6. Harness the Power of Social Media<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3610\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/Create-Social-Media-Accounts.jpg\" alt=\"A person holding an iPhone with social media icons on the screen.\" width=\"801\" height=\"535\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/\/Create-Social-Media-Accounts.jpg 1000w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/Create-Social-Media-Accounts-300x200.jpg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/Create-Social-Media-Accounts-768x513.jpg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/Create-Social-Media-Accounts-272x182.jpg 272w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>Social media plays a major role in reputation management, mainly because it makes an immediate impact and is one of the best ways to be transparent with your followers. Reputation management on social media platforms includes:<\/p>\n<ul>\n<li>Engaging with followers and your audience through comments and DMs.<\/li>\n<li>Addressing negative feedback in a constructive (and public) way rather than being defensive.<\/li>\n<li>Using social media for storytelling that connects emotionally with your audience and highlights your brand&#8217;s achievements and positive attributes.<\/li>\n<\/ul>\n<p><strong><span data-color=\"transparent\">At NetReputation, we work with individuals and businesses to help them build and take control of their online reputation. Give us a call at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to learn more.<\/span><\/strong><\/p>\n<h2>3 Tips for Creating and Maintaining a Good Reputation<\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17699\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/whatismylife_featimage_105-1024x512.jpeg\" alt=\"A hand adjusts a reputation meter, with shades ranging from red to green. The meter is halfway green, suggesting a positive reputation. The background is a light beige color.\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/whatismylife_featimage_105-1024x512.jpeg 1024w, https:\/\/www.netreputation.com\/wp-content\/uploads\/whatismylife_featimage_105-300x150.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/whatismylife_featimage_105-768x384.jpeg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/whatismylife_featimage_105-1536x768.jpeg 1536w, https:\/\/www.netreputation.com\/wp-content\/uploads\/whatismylife_featimage_105.jpeg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Improving public perception of your brand isn&#8217;t a one-time goal. Prioritizing public relations, social responsibility and positive online reviews for the sake of reputation management is an ongoing process. Here&#8217;s how to maintain the strong reputation you worked so hard to build.<\/p>\n<h3>1. Always Be Increasing Positive Associations With Your Brand<\/h3>\n<p>Whenever your brand takes action or communicates with your audience, you create an association \u2014 either a positive or negative one. The goal is to continually build positive associations with your brand by taking actions that the public will view favorably. Here are a few ways to do that:<\/p>\n<ul>\n<li>Deliver exceptional customer service in every interaction. Go above and beyond what&#8217;s expected. If you have a team of people working for you, empower them to make high-level decisions for the sake of the customer experience.<\/li>\n<li>Share success studies with your audience, particularly those that will connect emotionally with them. Highlight the impact your brand has had on the industry, society or individuals.<\/li>\n<li>Partner with reputable organizations that share the same audience as you. This will help you reach more people and make you more credible in your industry because you&#8217;re associated with other trusted brands.<\/li>\n<\/ul>\n<p><strong><span data-color=\"transparent\">We offer ORM solutions for individuals as well as businesses. Get started today by calling <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> and getting a free consultation with one of our experts.<\/span><\/strong><\/p>\n<h3>2. Constructively Address Negative Feedback<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-13241\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/deleting_negative_reviews-1024x683.jpg\" alt=\"Deleting Negative Reviews\" width=\"801\" height=\"534\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/\/deleting_negative_reviews-1024x683.jpg 1024w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/deleting_negative_reviews-300x200.jpg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/deleting_negative_reviews-768x512.jpg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/deleting_negative_reviews.jpg 1254w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/p>\n<p>Negative content \u2014 like poor reviews, unflattering comments on social media and <a href=\"https:\/\/www.netreputation.com\/negative-news-statistics\/\"  data-wpil-monitor-id=\"519\">negative news<\/a> coverage \u2014 happens to even the most reputable companies. It&#8217;s how you handle the negativity that matters most. Here&#8217;s how to constructively respond to poor feedback and content online:<\/p>\n<ul>\n<li>Actively listen to the concerns of those impacted. Don&#8217;t try to dismiss them. Instead, take to heart what&#8217;s being said and consider if and how you can apply the feedback to improve your personal or corporate reputation.<\/li>\n<li>Apologize for your part in the situation, even if there&#8217;s been a misunderstanding and you&#8217;re not exactly at fault. Express your sincere apologies for how the other party is feeling, and take accountability by assuring them you&#8217;re there to fix the problem in some way. Offer whatever solutions are possible and reasonable to rectify the issue.<\/li>\n<li>When handling negative online reviews, first respond publicly, maintaining an apologetic, friendly and professional tone. Then, take the conversation offline to learn more about what went wrong and to work out a solution with the person who was affected.<\/li>\n<\/ul>\n<p>In general, you can use negative feedback to make improvements to your customer service, business operations, marketing strategies, etc. At the very least, you may realize that you&#8217;re creating unrealistic expectations or targeting the wrong market, and you can make shifts with your brand to better cater to your audience.<\/p>\n<h3>3. Remove Harmful Content the Responsible Way<\/h3>\n<p>When it comes to seriously damaging content, like defamatory or false comments or media coverage, there are ethical ways to have it removed.<\/p>\n<ul>\n<li>Respond publicly to clarify inaccurate and misleading information. However, refrain from attacking critics. Instead, speak with your audience in a transparent, clear way.<\/li>\n<li>Take legal action, if necessary. Sometimes, the only way to remove defamatory content is through legal channels.<\/li>\n<li>Focus on creating fresh, positive content that will outweigh negative content in Google search results.<\/li>\n<\/ul>\n<p>While you don&#8217;t want to remove negative online reviews or social media comments across the board, it&#8217;s OK to tackle truly incorrect or defamatory content that has the purpose of damaging your brand.<\/p>\n<h2>Let NetReputation Help<\/h2>\n<p><span data-color=\"transparent\">At NetReputation, we provide a broad range of reputation management services to individuals and businesses who want to create, grow or repair their digital reputation. It\u2019s time to take back control of how people perceive you online so you can attract the opportunities you deserve.<\/span><\/p>\n<p><strong>Contact us today at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> or by filling out the form below to learn more.<\/strong><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/18713' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"83\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_15_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_48'>URL<\/label><div class='ginput_container'><input name='input_48' id='input_15_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_15_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_15_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_40'>\n                            \n                            <span id='input_15_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_15_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_15_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_15_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_15_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_15_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_15_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_15_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_15_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_15_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_15_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_15_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_15_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_15_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_15_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_15_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_15_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_15_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_15_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_15_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_15_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_15_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_15_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_15_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_15_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_15_46' type='hidden' class='gform_hidden'  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