{"id":19506,"date":"2025-08-10T14:30:42","date_gmt":"2025-08-10T18:30:42","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=19506"},"modified":"2025-09-10T10:45:17","modified_gmt":"2025-09-10T14:45:17","slug":"when-ai-owns-the-summary-you-must-control-the-story","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/when-ai-owns-the-summary-you-must-control-the-story\/","title":{"rendered":"When AI Owns the Summary, You Must Control the Story"},"content":{"rendered":"<p>Imagine Googling your name or company, and the first thing you see <em>isn\u2019t<\/em> your website \u2014 instead, it\u2019s an AI summary at the top of the search engine results page (SERP). You realize that the summary \u2014 one you didn\u2019t create and have no control over \u2014 is the first impression people are getting.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19513\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/1-AISummaryExample-81025.png\" alt=\"AI summary on Google.\" width=\"704\" height=\"712\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/1-AISummaryExample-81025.png 704w, https:\/\/www.netreputation.com\/wp-content\/uploads\/1-AISummaryExample-81025-297x300.png 297w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p>With the rise of AI-powered search summaries from <a href=\"https:\/\/www.microsoft.com\/en-us\/bing\/copilot-search\/?ep=1239&amp;es=205&amp;form=MA13XW&amp;cs=2199494592\" target=\"_blank\" rel=\"noopener\">Bing Copilot<\/a>, <a href=\"https:\/\/search.google\/ways-to-search\/ai-overviews\/\" target=\"_blank\" rel=\"noopener\">Google AI Overviews<\/a> and other AI assistants, your online presence becomes a few auto-generated sentences. The most relevant information may be missing, details could be muddied, and a portion of users won\u2019t ever research beyond that initial paragraph.<\/p>\n<p>That brings us to the purpose of this article: When AI tools own the summary (and very often, they do), <em>you\u2019re<\/em> responsible for actively controlling the story. Otherwise, a machine will choose and spread your narrative for you.<\/p>\n<p><strong>NetReputation can help you protect your digital presence. Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to learn more, or fill out the form below for a free consultation.<\/strong><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in 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type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_14_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_14_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_14_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" 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field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_14_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_14_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_14_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_14_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_14_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_14_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_44\" class=\"gfield 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      observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h2>How AI Summaries Are Reshaping the World of Online Reputation Management<\/h2>\n<p>For many search queries, top-spot summaries have replaced links at the top of the first SERP.<\/p>\n<p>In the past, search results let people select their own sources from the top results. Today, <a href=\"https:\/\/www.netreputation.com\/how-ai-summaries-are-distorting-online-reputations\/\" data-wpil-monitor-id=\"689\">AI summaries combine information gathered online<\/a> and present an answer before link results.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19514\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/2-AI-Summary-81025.png\" alt=\"AI Overview on Google.\" width=\"800\" height=\"328\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/2-AI-Summary-81025.png 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/2-AI-Summary-81025-300x123.png 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/2-AI-Summary-81025-768x315.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Even when there are links to the right of the AI summary, the summary itself is the most prominent result. And by providing what seems like an accurate and complete answer, many users don\u2019t feel the need to click any links at all, including the ones that the search engine used to generate the summary. The summary becomes the whole story in these cases.<\/p>\n<h3>How Does AI Decide What To Include?<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19515\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/3-AI-Search-81025.jpeg\" alt=\"Futuristic digital library with books, laptop. Binary code flows across bookshelves, data visualization, AI-powered information search. Modern tech, virtual reality cyberspace concepts.\" width=\"800\" height=\"457\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/3-AI-Search-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/3-AI-Search-81025-300x171.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/3-AI-Search-81025-768x439.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>When deciding what to include in a summary, AI tools pull from a mix of sources, including:<\/p>\n<ul>\n<li>High-authority websites<\/li>\n<li>News coverage<\/li>\n<li>Popular articles<\/li>\n<li>Social media content<\/li>\n<\/ul>\n<p>Note that AI tools don\u2019t worry about pulling from positive versus negative sources. It\u2019s very possible that unflattering news coverage or social media chatter will make its way into an AI summary whether or not the information is factual.<\/p>\n<p>Moreover, there\u2019s a notable lack of transparency when it comes to exactly how AI features source their information. Here\u2019s how <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noopener\">Google for Developers explains<\/a> AI Overview sourcing:<\/p>\n<p>\u201cBoth AI Overviews and AI Mode may use a \u2018query fan-out\u2019 technique \u2014 issuing multiple related searches across subtopics and data sources \u2014 to develop a response. While responses are being generated, our advanced models identify more supporting web pages, allowing us to display a wider and more diverse set of helpful links associated with the response than with a classic web search, enabling new opportunities for exploration.\u201d<\/p>\n<p>The documentation page goes on to say, \u201cAI Mode and AI Overviews may use different models and techniques, so the set of responses and links they show will vary.\u201d<\/p>\n<p>Overall, that\u2019s quite a broad and generalized explanation for how AI summaries gather and display information.<\/p>\n<h3>What Are the Implications of AI Summaries for Individuals and Businesses?<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19516\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/4-AI-Search-81025.jpeg\" alt=\"Ai tech search concept, businessman use magnifying glass focus to AI search engine bar for data search optimization by artificial intelligence technology.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/4-AI-Search-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/4-AI-Search-81025-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/4-AI-Search-81025-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depending on the information used to generate your summary, the results may be beneficial or harmful to your online reputation.<\/p>\n<p>For example, your AI summary could highlight your achievements. Or, it could spotlight a controversy or complaint from years ago.<\/p>\n<p>There\u2019s also the chance of frozen-in-time summary results, meaning they could have outdated information that misleads users. This can cause a problem whether the outdated information is positive or negative.<\/p>\n<p>Let\u2019s say a potential customer is researching different brands and products. The AI overview for their query discusses a competitor of yours. You know that the competitor has faced a lot of negative feedback from customers lately and that the company is going downhill. However, the AI overview is glowing, convincing your audience to trust the brand.<\/p>\n<p>Another possibility is that your AI summary is negative, but it\u2019s based on a couple of old headlines that were part of a smear campaign against you. Since AI won\u2019t take the time to dig in and find out if the reports are accurate, what rises to the top is harmful and incorrect information about you or your company.<\/p>\n<p>In either situation, inaccurate information can do damage to your digital presence and chances of success.<\/p>\n<p><strong>Call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to learn how you can take control of your online reputation.<\/strong><\/p>\n<h2>Owning the Story Is Especially Difficult in the AI Era<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19517\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/5-AI-Search-81025.jpeg\" alt=\"SEO search engine optimization for brisk e-commerce and online retail business showing on computer screen\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/5-AI-Search-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/5-AI-Search-81025-300x150.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/5-AI-Search-81025-768x384.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>There are a number of reasons why it\u2019s becoming more difficult than ever to own your story in the era of AI summaries. Let\u2019s go over some of them:<\/p>\n<h3>Context Is Lost<\/h3>\n<p>AI overviews condense complex information into just a few sentences. Take the query, \u201cWhat does the concept of infinity mean?\u201d as an example.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19518\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/6-Infinity-AI-Overview-81025.png\" alt=\"AI Google overview.\" width=\"800\" height=\"321\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/6-Infinity-AI-Overview-81025.png 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/6-Infinity-AI-Overview-81025-300x120.png 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/6-Infinity-AI-Overview-81025-768x308.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The Google AI Overview condenses one of the most difficult topics to grasp into two sentences. Yes, there\u2019s a bit more information if you expand the section using the <strong>Show More<\/strong> drop-down, but some users may not even go that far to learn more.<\/p>\n<p>Plus, the top link result to the right is a Reddit thread, which is not considered an expert source.<\/p>\n<p>In this case, and in others, deep explanations, nuance and trustworthy sourcing are stripped away for a quick-and-simple summary you can skim.<\/p>\n<h3>Misinformation Spreads Faster Than Accurate Information<\/h3>\n<p>It\u2019s common for AI tools to display outdated information for days, weeks or months after a correction has been issued. Until the AI overview is up-to-date, misinformation will surface and give users an incorrect view of the topic.<\/p>\n<p>Here\u2019s an example from <a href=\"https:\/\/www.tomshardware.com\/tech-industry\/artificial-intelligence\/cringe-worth-google-ai-overviews\" target=\"_blank\" rel=\"noopener\">Tom\u2019s Hardware<\/a>: When the author Googled \u201chow to remember your password,\u201d the top AI Overview suggestion was trying variations of your name and birthday. Of course, this is a definite mistake when it comes to hack-proofing your online accounts.<\/p>\n<div id=\"attachment_19519\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-19519\" class=\"size-full wp-image-19519\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/7-Password-Suggestions-81025.png\" alt=\"Google AI Overview.\" width=\"450\" height=\"976\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/7-Password-Suggestions-81025.png 450w, https:\/\/www.netreputation.com\/wp-content\/uploads\/7-Password-Suggestions-81025-138x300.png 138w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-19519\" class=\"wp-caption-text\">Source: Tom\u2019s Hardware<\/p><\/div>\n<p>While this seems to be corrected now in Google\u2019s AI Overview \u2014 using your name or birthday aren\u2019t mentioned anywhere in the summary \u2014 the previous result could absolutely mislead users.<\/p>\n<h3>AI Summaries Aren\u2019t Trustworthy<\/h3>\n<p>The hope is that AI summaries are objective and accurate, but this isn\u2019t always the case. It\u2019s possible for AI-generated responses to be biased, incomplete or just plain wrong.<\/p>\n<p>This is a known issue referred to as \u201cAI hallucinations,\u201d and even Google itself addresses it. <a href=\"https:\/\/cloud.google.com\/discover\/what-are-ai-hallucinations\" target=\"_blank\" rel=\"noopener\">According to Google Cloud<\/a>, \u201cAI hallucinations are incorrect or misleading results that AI models generate. These errors can be caused by a variety of factors, including insufficient training data, incorrect assumptions made by the model, or biases in the data used to train the model.\u201d<\/p>\n<p>Google goes on to explain that AI can provide false positive or false negatives, along with inaccurate predictions.<\/p>\n<p><strong>Have you lost personal or professional opportunities because of a misleading AI summary? Contact us today at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to discuss repairing your online image.<\/strong><\/p>\n<h2>4 Strategies for Controlling the Story in an AI World<\/h2>\n<p>While you don\u2019t have direct control over what an AI summary does or doesn\u2019t say, there <em>are<\/em> ways to take the reins of your narrative online.<\/p>\n<p>Also, keep this in mind: Even if your name, brand name or niche queries don\u2019t yet result in AI summaries, they could someday. By focusing on your narrative now, you\u2019ll have a better chance of influencing AI overviews in the future.<\/p>\n<h3>1. Build an Authoritative Content Base<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19520\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/8-Social-Media-Content-81025.jpeg\" alt=\"Social Media ads on mobile phone screen. Smartphone and over laptop keyboard showing advertising example in a social network. Many emojis around it.\" width=\"800\" height=\"476\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/8-Social-Media-Content-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/8-Social-Media-Content-81025-300x179.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/8-Social-Media-Content-81025-768x457.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>First, create authoritative, factually accurate, well-structured pages and blog posts on your own website or sites. Focus on developing cornerstone content that clearly tells your personal or brand story.<\/p>\n<p>Then, publish content on high-credibility domains, like LinkedIn and Medium. Using social media and other platforms where you own your content is a great way to influence search results, including AI summaries.<\/p>\n<p>Also, include high-authority industry sites in your list of domains to pitch ideas to or self-publish on, if that\u2019s allowed. You can check the domain authority of a website with <a href=\"https:\/\/moz.com\/domain-analysis\" target=\"_blank\" rel=\"noopener\">this free tool<\/a> from Moz.<\/p>\n<h3>2. Use Structured Data<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19521\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/10-Structured-Data-Example-81025.png\" alt=\"Structured data for cookie recipes.\" width=\"800\" height=\"494\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/10-Structured-Data-Example-81025.png 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/10-Structured-Data-Example-81025-300x185.png 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/10-Structured-Data-Example-81025-768x474.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Structured data, also called \u201cschema markup,\u201d is code that makes it easier for search engines to understand the content of a webpage. It also provides search engines with specific information about your content, such as:<\/p>\n<ul>\n<li>Event location<\/li>\n<li>Job title<\/li>\n<li>Product price<\/li>\n<li>Recipe cooking time<\/li>\n<li>Store hours<\/li>\n<\/ul>\n<p>Plus, schema markup can clarify to a search engine what type of content the page includes, like answers to FAQ, a how-to guide or a video.<\/p>\n<p>By using structured data in your content, you\u2019ll optimize it for a better chance of search engines picking it up, understanding it and using it in AI summaries.<\/p>\n<h3>3. Update Incorrect Information Immediately<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19522\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/9-Brand-Content-81025.jpeg\" alt=\"News online. Phone with newspaper headlines and feed. Digital press article. Reader watching latest titles. Mockup media publication website in smartphone. Man reading text on mobile screen.\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/9-Brand-Content-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/9-Brand-Content-81025-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/9-Brand-Content-81025-768x513.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Whenever content emerges with incorrect information \u2014 whether that\u2019s your own content or content produced by someone else \u2014 publish a correction as soon as possible. Make sure that your updates are published on an authoritative site.<\/p>\n<p>For example, if you\u2019re building your brand, your website may not be considered a high-authority source yet. While you want to make sure all information on your own site is accurate, you should also publish the correction to a well-known site like LinkedIn.<\/p>\n<p>You could also use press releases for correcting information, as press releases are seen as verifiable sources.<\/p>\n<p>Additionally, try to get trustworthy sources to link back to your accurate content. Let\u2019s say a news site publishes something about you or your brand that\u2019s incorrect. Reach out to them to provide a valid source for the information, and ask that they link to it. Not only will this correct the information that\u2019s spreading online, but it will give your content more authority by being linked to from a known publisher.<\/p>\n<h3>4. Consistently Publish Fresh Content<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19523\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/11-New-Online-Content-81025.jpeg\" alt=\"Publish Content, content for digital publishing Blog marketing entails writing, publishing, and uploading articles and media content to a website. Website organization and publish of content, blogging creation\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/11-New-Online-Content-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/11-New-Online-Content-81025-300x200.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/11-New-Online-Content-81025-768x512.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>It can be extremely difficult or impossible to remove content from the internet once it\u2019s been published, especially if it\u2019s been posted by someone else. And even when it comes to your own content, if it\u2019s been shared online, it can be nearly impossible to take every instance of it down.<\/p>\n<p>When this happens, your best defense is to <a href=\"https:\/\/www.netreputation.com\/reverse-seo\/\" data-wpil-monitor-id=\"690\">suppress that content<\/a> by posting new content on the sites you <em>do<\/em> control.<\/p>\n<p>For example, to suppress negative articles written about your company, you could post daily to your website, social media accounts, and third-party sites that let you self-publish, like Medium.<\/p>\n<p>On top of that, collaborating with industry publications for feature articles or interviews could have that new content quickly dominate the top spots. That way, whether the dominant SERP results are AI overviews or links, the content pulled will be the newer, positive content you\u2019ve been generating.<\/p>\n<p><strong>For help with content suppression and building a positive digital reputation, call us at <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> today.<\/strong><\/p>\n<h2>Human Storytelling Still Wins Over AI<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19524\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/12-Human-Storytelling-81025.jpeg\" alt=\"Illustration of two people writing web content with an AI tool behind them.\" width=\"800\" height=\"629\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/12-Human-Storytelling-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/12-Human-Storytelling-81025-300x236.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/12-Human-Storytelling-81025-768x604.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Despite the advances in AI search tools, human storytelling still wins.<\/p>\n<p>Human-centered narratives are more compelling than informative data. And <em>because<\/em> they\u2019re more compelling, they\u2019re more likely to be picked up and spread by users \u2026 and AI tools.<\/p>\n<p>Moreover, only people can reshape their narratives or their brand stories. AI reports on what\u2019s already out there, but it\u2019s humans who decide what\u2019s put out there in the first place.<\/p>\n<p>Just consider all of the celebrities and public figures who have reshaped their reputations \u2014 they\u2019re responsible for generating new information, and only then can AI tools find and share that information.<\/p>\n<p>Here\u2019s another consideration: In an increasingly machine-driven world, people are craving more emotional connection with humans. By combining facts with the type of compassion and meaning only a human can, you\u2019ll dominate in both areas: accuracy and heart.<\/p>\n<h2>Looking Ahead: What We Expect From AI Tools in the Future<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19525\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/13-AI-Tools-81025.jpeg\" alt=\"AI Artificial Intelligence technology for data analysis, research, planning, and work generate. AI assistant dashboard on smartphone. Technology smart robot AI agents and agentic workflows.\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/13-AI-Tools-81025.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/13-AI-Tools-81025-300x169.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/13-AI-Tools-81025-768x432.jpeg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/13-AI-Tools-81025-535x300.jpeg 535w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>AI summaries and other search features aren\u2019t going anywhere. In the future, we expect AI summaries that are even more personalized than they are now. Plus, they\u2019re bound to draw from more real-time sources to provide more accurate overviews.<\/p>\n<p>Moreover, it\u2019s likely that we\u2019ll see all sorts of AI integrations beyond search platforms.<\/p>\n<p>What does that mean for us? It means that we can\u2019t control the existence of AI summaries. But we <em>can<\/em> control the material they work with.<\/p>\n<p>Today, <a href=\"https:\/\/www.netreputation.com\/ceo-reputation-management\/\" data-wpil-monitor-id=\"691\">online reputation management<\/a> is no longer optional. Without taking proactive steps to monitor and manage what\u2019s floating around about you online, you\u2019ll lose control.<\/p>\n<h2>Control the Narrative With Professional Online Reputation Management<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-17982\" src=\"http:\/\/www.netreputation.com\/wp-content\/uploads\/Green-online-presence-management_1127.jpeg\" alt=\"A smartphone with a blank screen sits against an aqua background, symbolizing online presence management. Next to it, bar graphs and a white, upward-trending line graph emphasize growth or progress.\" width=\"800\" height=\"448\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Green-online-presence-management_1127.jpeg 800w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Green-online-presence-management_1127-300x168.jpeg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Green-online-presence-management_1127-768x430.jpeg 768w, https:\/\/www.netreputation.com\/wp-content\/uploads\/Green-online-presence-management_1127-535x300.jpeg 535w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The introduction of AI overviews has increased the chance of reputational damage. Unlike with traditional SERPs, there\u2019s no longer a buffer of multiple viewpoints when searching online.<\/p>\n<p>Your story\u2019s going to be told whether you\u2019re involved or not. Don\u2019t delay the basics of ORM: content development, reputation monitoring and correcting misleading information.<\/p>\n<p><strong>For help with these strategies and more, get in touch with our team today by calling <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> or filling out the contact form below.<\/strong><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/19506' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"157\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_15_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_48'>Company<\/label><div class='ginput_container'><input name='input_48' id='input_15_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_15_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_15_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_40'>\n                            \n                            <span id='input_15_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_15_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_15_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_15_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_15_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_15_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_15_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_15_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_15_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_15_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_15_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_15_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_15_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_15_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_15_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_15_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_15_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_15_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_15_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_15_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_15_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_15_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_15_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_15_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_15_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_15_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_15_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_15\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=15&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=880c1ad7d1621f3c357192e8371bc9c6' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_15' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_15' id='gform_theme_15' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_15' id='gform_style_settings_15' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_15' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='15' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' 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