{"id":4184,"date":"2023-01-14T12:58:35","date_gmt":"2023-01-14T17:58:35","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=4184"},"modified":"2024-04-23T08:16:56","modified_gmt":"2024-04-23T12:16:56","slug":"what-does-an-effective-orm-strategy-look-like","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/what-does-an-effective-orm-strategy-look-like\/","title":{"rendered":"What Are The 5 Steps Of ORM For an Effective Online Strategy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Can you organize an effective <\/span>Online <a href=\"https:\/\/www.netreputation.com\/what-is-brand-reputation-management-in-2022\/\">Reputation Management strategy<\/a> in <span style=\"font-weight: 400;\">5 steps<\/span><span style=\"font-weight: 400;\">? Yes, and that\u2019s exactly what we will discuss in this article. Keep reading to learn about the 5 stages <\/span><span style=\"font-weight: 400;\">of ORM<\/span><span style=\"font-weight: 400;\"> and how you need to approach the <\/span><span style=\"font-weight: 400;\">process <\/span><span style=\"font-weight: 400;\">for sustained success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">According to research, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/ryanerskine\/2018\/07\/30\/study-97-of-business-owners-say-online-reputation-management-is-important-heres-how-to-keep-up\/#f5999c26c029\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">97% of business owners<\/span><\/a><span style=\"font-weight: 400;\"> believe that <\/span><a href=\"https:\/\/www.netreputation.com\/\"><span style=\"font-weight: 400;\">online reputation management<\/span><\/a><span style=\"font-weight: 400;\">, or ORM, should be an <a href=\"https:\/\/www.netreputation.com\/what-is-brand-reputation-management-in-2022\/\">important part<\/a> of their corporate strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But how do you incorporate <\/span><a href=\"https:\/\/www.netreputation.com\/online-reputation-management-tools\/\"><span style=\"font-weight: 400;\">reputation management<\/span><\/a><span style=\"font-weight: 400;\"> into your long-term business plan? And what does an effective ORM strategy look like?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You know that ORM is essential to the longevity of your company, but you\u2019re unsure where to begin. In fact, you aren\u2019t even sure what kind of reputation is following your company in the first place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Have no fear! Today, we\u2019re discussing the <\/span><span style=\"font-weight: 400;\">5 steps of<\/span><span style=\"font-weight: 400;\"> an effective <\/span><span style=\"font-weight: 400;\">ORM <\/span><span style=\"font-weight: 400;\">strategy. None is too difficult or time-consuming, but all of them can help shape the conversation surrounding your brand and make it as positive as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, if you need answers regarding what the <\/span><span style=\"font-weight: 400;\">ORM process<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">steps <\/span><span style=\"font-weight: 400;\">entail, and how you can benefit from following them, you\u2019ve come to the right place. Let\u2019s get started!\u00a0\u00a0<\/span><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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class='gfield_label gform-field-label' for='input_14_48'>Phone<\/label><div class='ginput_container'><input name='input_48' id='input_14_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_14_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_14_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_14_40'>\n                            \n                            <span id='input_14_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_14_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_14_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_14_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_14_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                      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field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_14_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_14_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_14_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_14_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_14_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_14_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_14_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_14_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_14_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_14_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_14_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_14_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_14_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_14_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_14_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_14_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_14_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_14_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_14_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_14_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_14_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_14_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_14_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_14_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_14_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_14_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_14_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_14_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_14_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_14_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_14_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_14_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_14_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_14_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_14_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_14\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=14&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=c80ab7211107791b0939bc4c13eecc5a' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_14' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_14' id='gform_theme_14' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_14' id='gform_style_settings_14' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_14' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='14' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_14' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' 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);jQuery('#gform_ajax_frame_14').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_14');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_14').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_14').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_14').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_14').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_14').val();gformInitSpinner( 14, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [14, current_page]);window['gf_submitting_14'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_14').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [14]);window['gf_submitting_14'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_14').text());}else{jQuery('#gform_14').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"14\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);     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     var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h2><b>What Does an Effective <\/b><b>Online Reputation Management Strategy <\/b><b>Look Like?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If, for example, you\u2019ve just discovered a piece of bad press about your business, you might be tempted to jump the gun and respond hastily. Yet, unless you have a dedicated strategy in place to manage your <\/span><span style=\"font-weight: 400;\">digital<\/span> <a href=\"https:\/\/www.netreputation.com\/business-reputation\/\"><span style=\"font-weight: 400;\">business reputation<\/span><\/a><span style=\"font-weight: 400;\">, those efforts could do more harm than good.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To that end, let\u2019s take a look at the <\/span><span style=\"font-weight: 400;\">5 steps<\/span><span style=\"font-weight: 400;\"> that create a successful <\/span><span style=\"font-weight: 400;\">ORM<\/span><span style=\"font-weight: 400;\"> strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>1. <\/b><b>Reputation <\/b><b>Research<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What does an <a href=\"https:\/\/www.netreputation.com\/creating-a-reputation-management-plan\/\">effective ORM strategy<\/a> look like? Or, perhaps more importantly, where exactly does effective <\/span><span style=\"font-weight: 400;\">reputation management<\/span><span style=\"font-weight: 400;\"> get its start?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every reputation management strategy begins the same way. You have to conduct research online to understand the current public perception surrounding your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Though it might sound laborious, among the <\/span><span style=\"font-weight: 400;\">5 steps of ORM<\/span><span style=\"font-weight: 400;\"> we\u2019ll discuss today, this one is actually fairly easy. The internet makes it simple to find what people are saying about you, whether it\u2019s good, bad, or anywhere in between.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Begin by conducting a simple Google search. Before you do, consider all of the search terms that web users might use to find out more about your company. These might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your business name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Variations on your business name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Major products or services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any other term associated with your business<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Then, use these keywords to run multiple searches. Take note of any negative mentions you find.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Depending on what you find, you might do further research on;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Optimizing Your Online Ranking<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not ranking in the top position for your brand, it\u2019s usually due to one of these three issues:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website isn\u2019t indexed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have a <\/span><a href=\"https:\/\/www.searchenginejournal.com\/the-complete-list-of-google-penalties-and-how-to-recover\/201510\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google penalty<\/span><\/a><span style=\"font-weight: 400;\"> against you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website is devoid of backlinks<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s the backlinks that are keeping you down, there are myriad ways you can <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/247984\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">earn or build them<\/span><\/a><span style=\"font-weight: 400;\"> to gain more organic traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ideally, the rest of your brand mentions on page 1 of Google will be sites that you \u201cown,\u201d such as your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube channel<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Make sure you\u2019re active on all of these channels and that your profile information is as up-to-date as possible. Then, add social media buttons to your website to make it easy for users to access those profiles. You can also link to them on other third-party websites (such as business directories) on which you\u2019re registered.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you increase your online visibility, Google will catch on and recognize these profiles as yours, increasing their chance of appearing on <a href=\"https:\/\/www.netreputation.com\/seo-vs-online-reputation-management\/\">Search Engine Results Pages<\/a> (SERPs).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Why go to all of this trouble? If someone Googles your brand and the first page is full of your \u201cowned\u201d pages, any negative feedback is subsequently pushed lower.<\/span><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/4184' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"97\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_15_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_48'>Company<\/label><div class='ginput_container'><input name='input_48' id='input_15_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_15_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_15_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_40'>\n                            \n                            <span id='input_15_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_15_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_15_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_15_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_15_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_15_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_15_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_15_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_15_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_15_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_15_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_15_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_15_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_15_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_15_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_15_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_15_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_15_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_15_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_15_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_15_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_15_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_15_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_15_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_15_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_15_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_15_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_15\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=15&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=880c1ad7d1621f3c357192e8371bc9c6' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_15' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_15' id='gform_theme_15' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_15' id='gform_style_settings_15' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_15' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='15' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_15' id='gform_source_page_number_15' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_15' id='gform_ajax_frame_15' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 15, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_15').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_15');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_15').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_15').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_15').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_15').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_15').val();gformInitSpinner( 15, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [15, current_page]);window['gf_submitting_15'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_15').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [15]);window['gf_submitting_15'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_15').text());}else{jQuery('#gform_15').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"15\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_15\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_15\";            gformWrapperDiv.insertAdjacentElement( 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Google<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">During the <\/span><span style=\"font-weight: 400;\">ORM 5 step process<\/span><span style=\"font-weight: 400;\">, it\u2019s important to know where to find your content online, and Google is an excellent resource in this regard. However, you should also take into account where your target audience hangs out.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Are they talking about your brand <\/span><a href=\"https:\/\/www.netreputation.com\/social-media\/\"><span style=\"font-weight: 400;\">on social media<\/span><\/a><span style=\"font-weight: 400;\">? What about on online forums or review sites? The answer will help dictate where you should focus the majority of your research.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you work within a B2C service industry, you\u2019ll be most interested in business review sites, where people can give their honest feedback on their experience with your company. This means that, in addition to checking <\/span><a href=\"https:\/\/www.netreputation.com\/google-review-management\/\"><span style=\"font-weight: 400;\">Google reviews<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll also <\/span><span style=\"font-weight: 400;\">take a close look at <\/span><span style=\"font-weight: 400;\">Angie\u2019s List, ConsumerAffairs, the Better Business Bureau, and more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In addition, if you specialized in physical products, you should monitor <\/span><span style=\"font-weight: 400;\">sites like <\/span><span style=\"font-weight: 400;\">Amazon, eBay, and other e-commerce retailers, as well. Before you move on to the next stage, check blogs, too. These provide writers with an open book to ramble about the great experience they had with your company \u2014 or run it into the ground.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Though it might be painful, you\u2019ll need to see the entirety of your current feedback so you can move forward in a new direction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Removing Negative Content<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">During the first of <\/span><span style=\"font-weight: 400;\">the 5 steps of ORM<\/span><span style=\"font-weight: 400;\">, if you find content that is untrue or negatively misleading, there\u2019s a chance you can have it removed. While this might be possible through the website\u2019s publisher, there are also ways to eliminate it from Google search results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re working with an ORM agency, these representatives can file a <\/span><a href=\"https:\/\/www.dmca.com\/faq\/What-is-a-DMCA-Takedown\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DCMA Takedown<\/span><\/a><span style=\"font-weight: 400;\"> notice on your behalf. Legal reputation solutions like these are best handled by professionals with vast industry experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For the most part, however, your agency <\/span><a href=\"https:\/\/www.netreputation.com\/process\/\"><span style=\"font-weight: 400;\">will work with you<\/span><\/a><span style=\"font-weight: 400;\"> to turn the negatives into positives. This might mean helping you craft a stronger response strategy or pushing down the negative review with plenty of great ones!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>2. Developing a Response Plan<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s great to know what people are saying about your brand online. However, that\u2019s only the first stage amongst the <\/span><span style=\"font-weight: 400;\">5 steps of ORM<\/span><span style=\"font-weight: 400;\">. To really enhance <a href=\"https:\/\/www.netreputation.com\/being-proactive-about-your-online-reputation\/\">your online reputation<\/a>, you need to plan out how to respond to the information you found.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before you go any further, put together an in-house team to handle this effort. As a beneficial alternative, you can also call an ORM agency that can handle all the legwork for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the route you choose, you should know who:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitors your online presence for comments and reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decides whether new <\/span><a href=\"https:\/\/www.netreputation.com\/negative-social-media-impacts\/\"><span style=\"font-weight: 400;\">social media reviews and comments<\/span><\/a><span style=\"font-weight: 400;\"> will require a response<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Has answers on what position your company takes on potential issues or questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will deliver that response<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Of course, if you\u2019re a small startup, your answer to all of these questions might be \u201cMe!\u201d Yet, if your organization has the bandwidth, it\u2019s best to have a plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>3. Set a Framework For Negative Comments<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The 3rd stage of the<\/span><span style=\"font-weight: 400;\"> 5 steps of ORM<\/span><span style=\"font-weight: 400;\"> involves learning how to answer <a href=\"\/negative-review-online\/\">negative online reviews<\/a><span style=\"font-weight: 400;\"> and comments.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You could be the best company in the world and still receive a one-star review from a jilted customer. Rather than logging in and deleting it right away, take a step back and reconsider how it can actually help your business\u2019s image.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bad reviews<\/span><span style=\"font-weight: 400;\"> and low feedback scores give you a unique opportunity to change someone\u2019s mind. This is your chance to impress and win over your hardest critics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the end, the effort will pay off. If you can maintain a polite, friendly, and professional tone, even when tensions rise and feelings get hurt, you\u2019ll come out on top. Remember tho! This is not about winning. Always keep an open mind to feedback as it can truly help improve your products and services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your ORM agency can walk you through a step-by-step process for responding to negative comments with class. Rather than taking anything personally or taking major offense at every turn, remember to keep a cool and level head.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tell the reviewer that you heard the complaint and that you\u2019re listening. Then, provide their name to your team, who will be reaching out to make it right.<\/span><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_16' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_16' id='gform_16' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/4184' data-formid='16' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_3\" name=\"ak_js\" value=\"187\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_3\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_16' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_16_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_48'>Instagram<\/label><div class='ginput_container'><input name='input_48' id='input_16_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_16_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_16_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_16_40'>\n                            \n                            <span id='input_16_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_16_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_16_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_16_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_16_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_16_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_16_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_16_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_16_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_16_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_16_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_16_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_16_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_16_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_16_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_16_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_16_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_16_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_16_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_16_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_16_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_16_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_16_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_16_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_16_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_16_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_16_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_16_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_16_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_16_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_16_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_16_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_16_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_16_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_16_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_16_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_16_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_16_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_16_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_16_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_16_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_16_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_16_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_16_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_16_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_16_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_16_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_16_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_16_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_16_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_16_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_16_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_16\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=16&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=e4265f7546bfd312602f84a31fee67fd' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_16' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_16' id='gform_theme_16' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_16' id='gform_style_settings_16' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_16' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='16' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_16' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_16' id='gform_target_page_number_16' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_16' id='gform_source_page_number_16' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_16' id='gform_ajax_frame_16' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 16, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_16').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_16');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_16').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_16').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_16').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_16').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_16').val();gformInitSpinner( 16, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [16, current_page]);window['gf_submitting_16'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_16').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [16]);window['gf_submitting_16'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_16').text());}else{jQuery('#gform_16').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"16\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_16\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_16\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        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Accentuate The Positives<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We all have elements <\/span><a href=\"https:\/\/www.netreputation.com\/business\/\"><span style=\"font-weight: 400;\">about our business<\/span><\/a><span style=\"font-weight: 400;\"> that we hope someone notices. Top-notch customer service. Fast project turnaround. Fantastic entrees.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While you never want to ignore negative comments, the same holds true with anything positive that passes over your desk. Don\u2019t ignore it or sweep it to the side!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In addition to thanking everyone that leaves a kind review, you can also position that positive energy to snowball into an even greater avalanche of customer satisfaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There are two ways you can approach this 4th stage of the <\/span><span style=\"font-weight: 400;\">5 steps of ORM<\/span><span style=\"font-weight: 400;\">. Let\u2019s take a look at each one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>Online Profile Management<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Have you heard of the <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/12\/12\/the-1990-model-a-new-approach-to-b2b-influencer-marketing\/#76d2a0e91431\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1\/9\/90 rule<\/span><\/a><span style=\"font-weight: 400;\"> in social media marketing?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This rule maintains that of the billions of people who log onto the internet every day, only 1% of them actively create content. In addition, 9% will contribute only a moderate amount, and 90% are silent observers who will absorb content for hours each day and never contribute to it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s on this 90 % that you should focus your efforts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While someone from the 1% of creators might leave you a new review, don\u2019t rely on that activity to propel you along. Rather, it\u2019s time to take proactive control.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Reclaim your online business listings and social media profiles. Enhance them with pictures, make sure the data is correct, and create interesting and informative content that you can share on these platforms (e.g., blog posts, <\/span><span style=\"font-weight: 400;\">articles<\/span><span style=\"font-weight: 400;\">, webinars, podcasts).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>Ask For Feedback<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Along the way, don\u2019t be afraid to ask patrons to leave their honest feedback on how they perceive your brand and your corner of the internet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is an especially helpful approach in a one-on-one situation. For instance, if one of your customer service representatives helps a client with a challenging IT project, he can ask for a review at the end. A personal request is often more convincing than an automated email asking for feedback within a given timeframe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>5. Make The Changes And Monitor Results<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, during the last stage of the <\/span><span style=\"font-weight: 400;\">5 steps of ORM<\/span><span style=\"font-weight: 400;\">, you must ensure you\u2019re really making the changes you promised.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Did you offer that unhappy client a promotional code? When you told a disgruntled customer that you\u2019d speak to a particular employee about an incident, did you actually hold that meeting?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Your customers are shrewd, and they can spot a fake from a mile away. If you fail to carry through on your claims, it won\u2019t take long for them to use their misplaced trust as leverage against your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Take the time to develop a plan detailing how you\u2019ll make good on every claim. Try not to overpromise in an effort to quell negative feedback. Your responses should be realistic and doable within the realm of your current capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>Monitoring Your Success<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once you have a system to actively respond to all <\/span><a href=\"https:\/\/www.netreputation.com\/category\/online-reputation-repair\/\"><span style=\"font-weight: 400;\">issues entailing your reputation management<\/span><\/a><span style=\"font-weight: 400;\">, monitor its effectiveness. <\/span><span style=\"font-weight: 400;\">If you\u2019re investing in ORM services in the first place, it\u2019s because you want your reputation to move in an upward motion. But how can you tell if it\u2019s heading in that direction?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you use a monitoring tool, this step is straightforward. Most of these will reference the scoring system used by online review sites. As your reviews become more positive in nature, your score will improve. Watching that number move from three stars to five stars or from 50% satisfaction to 75% satisfaction, you\u2019ll know that you\u2019re heading in the right direction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Along the same lines, most social media platforms include integrated sentiment analysis capabilities. For instance, Facebook has a tool called <\/span><a href=\"https:\/\/digitalmarketinginstitute.com\/en-us\/blog\/facebook-insight-now-has-sentiment-analysis-sort-of-will-now-show-negative\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook Insights<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With a few clicks, you can monitor the type of feedback that each of your posts receives. This can be an invaluable way to see what kind of content your target audience responds the best to and which they don\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Strategize Your <\/b><b>ORM<\/b> <b>Process <\/b><b>Approach With Us<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, this article on the <\/span><span style=\"font-weight: 400;\">5 steps of ORM<\/span><span style=\"font-weight: 400;\"> has helped you find answers to some of your questions regarding <\/span><span style=\"font-weight: 400;\">ORM steps<\/span><span style=\"font-weight: 400;\">, processes and strategies. Or, at least, provided some helpful tools for pointing your business reputation in the right direction.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, a shiny, successful <\/span><a href=\"https:\/\/www.netreputation.com\/brand-reputation\/\"><span style=\"font-weight: 400;\">brand reputation<\/span><\/a><span style=\"font-weight: 400;\"> doesn\u2019t happen out of the blue!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Rather, it takes a concerted effort and focused strategy that involves everyone on your team. At the end of the day, your <\/span><span style=\"font-weight: 400;\">ORM<\/span><span style=\"font-weight: 400;\"> strategy revolves around listening to what people are saying about you and putting <\/span><span style=\"font-weight: 400;\">steps <\/span><span style=\"font-weight: 400;\">in place to gently direct that conversation in a positive direction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Need some help making that switch? That\u2019s where we come in.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re ORM experts, and we\u2019re ready to help your brand follow all the <\/span><span style=\"font-weight: 400;\">5 steps <\/span><span style=\"font-weight: 400;\">of a successful <\/span><span style=\"font-weight: 400;\">ORM process<\/span><span style=\"font-weight: 400;\"> so that it enters the limelight, unburdened by negative Google search results, false reports, or any defamation that\u2019s holding you back.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.netreputation.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today and step into the image you deserve.<\/span><\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_17' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_17' id='gform_17' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/4184' data-formid='17' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_4\" name=\"ak_js\" value=\"112\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_4\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_17' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_17_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_48'>URL<\/label><div class='ginput_container'><input name='input_48' id='input_17_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_17_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_17_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_17_40'>\n                            \n                            <span id='input_17_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_17_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_17_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_17_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_17_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_17_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_17_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_17_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_17_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_17_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_17_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_17_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_17_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_17_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_17_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_17_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_17_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_17_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_17_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_17_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_17_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_17_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_17_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_17_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_17_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_17_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_17_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_17_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_17_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_17_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_17_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_17_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_17_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_17_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_17_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_17_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_17_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_17_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_17_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_17_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_17_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_17_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_17_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_17_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_17_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_17_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_17_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description 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