{"id":4856,"date":"2023-03-18T14:00:06","date_gmt":"2023-03-18T18:00:06","guid":{"rendered":"https:\/\/www.netreputation.com\/reputation-management\/"},"modified":"2024-02-13T13:24:15","modified_gmt":"2024-02-13T18:24:15","slug":"10-common-assumptions-about-reputation-management","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/10-common-assumptions-about-reputation-management\/","title":{"rendered":"10 Common Reputation Management Assumptions That Are Totally Wrong"},"content":{"rendered":"<p><em>What are common reputation management assumptions? When it comes to ORM, how do you tell fact from fiction? Our experts explore common misperceptions about reputation management and how to know when it&#8217;s time to manage your own online image.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Your company\u2019s good reputation is an invaluable asset and so you\u2019ve worked hard to ensure that your customers see you in the best possible light. As it turns out, maintaining your reputation can be more challenging than establishing it.<\/p>\n<p>&nbsp;<\/p>\n<p>There is an enormous variety of online, customer-facing platforms in every industry. It is simply not reasonable to expect your communications team can control all of them without some structured advance planning. That\u2019s why businesses are starting to realize the importance of integrating regular online reputation management into their everyday operations.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the 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class='gfield_label gform-field-label' for='input_14_48'>Instagram<\/label><div class='ginput_container'><input name='input_48' id='input_14_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_14_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_14_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 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class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_14_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_14_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_14_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_14_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_14_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_14_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description 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);jQuery('#gform_ajax_frame_14').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_14');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_14').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_14').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_14').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_14').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_14').val();gformInitSpinner( 14, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [14, current_page]);window['gf_submitting_14'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_14').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [14]);window['gf_submitting_14'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_14').text());}else{jQuery('#gform_14').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"14\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);     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     var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h2>Online reputation management: An emerging practice<\/h2>\n<p>Online reputation management is a new business discipline that helps employers to organize their proactive and reactive digital communications efforts so that they can be in control. When practiced right, a business knows what\u2019s being said about them \u2013 both positively and negatively &#8211; and can effectively respond.<\/p>\n<p>&nbsp;<\/p>\n<p>With the right reputation management activities, small businesses, large businesses, and individuals are in better control of most online communications about them. As with any new practice, there\u2019s a lot of information available about this area. Unfortunately, some of what\u2019s out there just aren\u2019t true.<\/p>\n<h2>Reputation Management Assumptions: Separating Fact from Fiction<\/h2>\n<p>We\u2019ve got a list of the top ten inaccurate assumptions about online reputation management. Use it to help you know what to move forward on as you develop this area of your communication planning.<\/p>\n<p>&nbsp;<\/p>\n<p>1. <b>Assumption:<\/b> Reputation management is solely focused on correcting mistakes and removing undesirable information from online platforms.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> There\u2019s a lot more to reputation management than the act of correcting misleading, or otherwise confusing public information about your company. One of the least expected but most important components of reputation management is proactive work to develop positive perceptions about you. This lays a strong foundation of trust with customers and anyone else who can influence your business.<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"aligncenter size-full wp-image-13100\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/computer-1185569_1920-edited-1571938785196-1.jpg\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/\/computer-1185569_1920-edited-1571938785196-1.jpg 1000w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/computer-1185569_1920-edited-1571938785196-1-300x200.jpg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/computer-1185569_1920-edited-1571938785196-1-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<p>You&#8217;ll want to be aware of every online platform that affects your company&#8217;s reputation.<\/p>\n<p>&nbsp;<\/p>\n<p>The initial step is to understand all of the platforms that can affect your online reputation. It is not enough to know that these outlets exist. You have to understand how they work and then assign someone to monitor the venue appropriately. This effort will allow you to understand how you\u2019re being perceived at all times so that you can build on anything positive and quickly address anything that isn\u2019t before it gets out of control. Start with creating a Google alert about your company and then take it from there.<\/p>\n<p>&nbsp;<\/p>\n<p>Once you\u2019ve finished evaluating the online outlets that can affect you, identify which pieces of content you have control over. Consider how this content reflects the most important activities of your company and how well it is <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" rel=\"nofollow\">optimized for search engines<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re not satisfied with how easily your company\u2019s name turns up during a search, make some changes. Compare your content with that of your competitors. Conduct <a href=\"https:\/\/ahrefs.com\/blog\/free-keyword-research-tools\/\" rel=\"nofollow\">formal keyword research<\/a> for terms related to your industry, and then naturally weave them into your existing content. Get help from experienced pros if you need to.<\/p>\n<p>&nbsp;<\/p>\n<p>2. <b>Assumption:<\/b> It is hard to anticipate where damage to your online reputation will originate.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> While you can\u2019t 100% predict where damage will come from, there are some common threads to things that have been problems for companies in the past. Looking at these areas can give you a head start on knowing what issues you might have to face. If you can resolve issues privately, before they become problems, you\u2019ll save yourself from quite a bit of damage. The best problem for you is the one that never happened online.<\/p>\n<p>&nbsp;<\/p>\n<p>Here is a list of the top 10 of the most common sources for damage to a company\u2019s online reputation:<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; Customer service issues<\/p>\n<p>&#8211; Problems with your product or service<\/p>\n<p>&#8211; Financial issues with your business<\/p>\n<p>&#8211; Competitors\u2019 mention of your product or service<\/p>\n<p>&#8211; Negative connections between your product or service and the environment<\/p>\n<p>&#8211; Negative connections between your product or service and your community<\/p>\n<p>&#8211; Negative connections between your company or specific employees and political stances<\/p>\n<p>&#8211; Issues with how your employees are treated<\/p>\n<p>&#8211; Issues with how your employees behave<\/p>\n<p>&#8211; Negative comments from a disgruntled employee<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/keyboard-1571937302293.jpg\" alt=\"hands typing on apple computer\" width=\"1500\" height=\"1000\" \/><figcaption class=\"\">Take the time to make a list of the most likely causes of damage to your reputation<\/figcaption><\/figure>\n<\/div>\n<p>As you consider this list, take the time needed to customize it. With some thought, you\u2019ll probably be able to come up with significant additions or an entirely new issue that poses a potential problem to your business.\u00a0Looking at these areas can give you a head start on fixing issues before they&#8217;re noticed online.<\/p>\n<p>&nbsp;<\/p>\n<p>3. <b>Assumption:<\/b> Online reputation management means only talking about positive things<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> If you want to build a solid, lasting relationship with customers and other influencers, ignoring anything negative is a big risk to take. If there is anything that\u2019s negative and then becomes a larger online story, your customers will be surprised and could become disloyal.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/why-transparency-matters-your-business-1\" rel=\"nofollow\">Being transparent<\/a> will allow customers the experience of watching you work through problems successfully, in a way that keeps your product strong. Your customers will trust you and connect with you and if a dent in <a href=\"https:\/\/www.netreputation.com\/being-proactive-about-your-online-reputation\/\">your online reputation<\/a> occurs, they\u2019ll be ready to ride the storm with you.<\/p>\n<p>&nbsp;<\/p>\n<p>Keep in mind that this approach takes skill and sometimes a professional located outside of your company can offer a helpful perspective about what call to make.<\/p>\n<p>&nbsp;<\/p>\n<p>No company wants to recklessly air the most difficult parts of their business processes. However, talking about sticky topics with professionalism, tact, and good timing gives an <a href=\"https:\/\/www.netreputation.com\/what-is-brand-reputation-management-in-2022\/\">unmatched strength to your brand<\/a> that simply can\u2019t be bought otherwise.<\/p>\n<p>&nbsp;<\/p>\n<p>4. <b>Assumption:<\/b> Companies should always respond\/react to negative criticism.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> Companies should sometimes respond to negative information and other times let it sit. Once you see something negative online, the first thing you should do is to pause. Take a breath. Talk to someone else about whether the criticism is warranted and how to respond.<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/blogger-336371_1920-edited-1571937937494.jpg\" alt=\"male looking at cell phone\" width=\"1200\" height=\"800\" \/><\/figure>\n<\/div>\n<p class=\"\">Before you respond to negative content, pause.<\/p>\n<p>&nbsp;<\/p>\n<p>Responding to negative content is a decision that takes judgment and strategy. While you may have a desire to quickly shut down any kind of negative information, sometimes responding can seem defensive and give the impression that your company has something to hide. Alternatively, it can keep a negative conversation going longer than it should.<\/p>\n<p>&nbsp;<\/p>\n<p>Depending on the nature of the criticism, professional assistance from outside your company can be helpful in making a decision about how to respond.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/4856' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"241\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_15_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_48'>Company<\/label><div class='ginput_container'><input name='input_48' id='input_15_48' type='text' value='' 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gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_15_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_15_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_15_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                 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gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden 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gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_15_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_15_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_15_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_15_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_15_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_15_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_15_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_15_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_15_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_15_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_15_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_15_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_15\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=15&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=880c1ad7d1621f3c357192e8371bc9c6' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_15' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_15' id='gform_theme_15' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_15' id='gform_style_settings_15' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_15' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='15' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_15' id='gform_source_page_number_15' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_15' id='gform_ajax_frame_15' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 15, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_15').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_15');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_15').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_15').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_15').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_15').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_15').val();gformInitSpinner( 15, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [15, current_page]);window['gf_submitting_15'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_15').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [15]);window['gf_submitting_15'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_15').text());}else{jQuery('#gform_15').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"15\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_15\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_15\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_15\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 15, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) 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attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<p>5. <b>Assumption:<\/b> Once people start to think of something negatively, they will talk about it forever.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> The <a href=\"https:\/\/www.huffpost.com\/entry\/its-time-to-rethink-the-24-hour-news-cycle_b_5a26ccbce4b0e383e63c3ced?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAACQCPxnS3PL0IicTETyjB5iDF7Ej1FsiOTkISCzaWH0q83IAt7w2Et-FIrgqKwRTLX2RgwkO-xcyXwsHAvkcxCJ7Zq-FMeAnyb1i66rrN8Mqa599VKwo1J4YpIfhzTel5eRtZN9GNFEYYPEgMv6fGLOlOXxkOGs151LT-8cMxkV3\" rel=\"nofollow\">news cycle changes<\/a> more quickly than you&#8217;d think. When managed the right way, the majority of situations feel intense at the moment, but dissipate by the next moment. Once the media is talking about something else, you have the opportunity to double down on positive stories and on building relationships with customers.<\/p>\n<p>&nbsp;<\/p>\n<p>While waiting for a news cycle to change is always something that a business should consider, it isn\u2019t always the right thing to do. Again, some companies benefit from having a perspective of someone outside of their business when they\u2019re deciding what call to make.<\/p>\n<p>&nbsp;<\/p>\n<p>6. <b>Assumption:<\/b> Once something is online it stays there forever.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> Sure. A lot of things can stay online for years. We\u2019ve all heard stories about people who post photos of their life when they were young that they regret having available online as they age. However, negative information doesn\u2019t have to be permanent.<\/p>\n<p>&nbsp;<\/p>\n<p>Keep in mind that there are lots of things that can be done to correct errors in the past. There are professional services that have the <a href=\"https:\/\/www.netreputation.com\/online-reputation-management-tools\/\">tools<\/a> to comb through anything online, identify problems, and then contact the poster and have the misinformation removed. This kind of expertise goes a long way to fixing problems.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, if you\u2019ve got an online information funnel that regularly shares information about your company, this activity will help immensely. The positive, more recent information will push the negative details onto the second or third page of search results and into the past where they belong.<\/p>\n<p>&nbsp;<\/p>\n<p>7. <b>Assumption:<\/b> Anyone with some knowledge of social media or of your business can be tasked with responding to negative comments.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> Responding to negative online criticism is tricky. Responders are essentially acting as <a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/company-spokesperson\" rel=\"nofollow\">spokespeople<\/a> when they address an issue online. These individuals should be very well versed in your business and skilled at public relations. You\u2019re trusting them with one of your company\u2019s most valuable assets.<\/p>\n<p>&nbsp;<\/p>\n<p>As you consider this issue, be prepared that many employees, board members, investors, and other stakeholders are enthusiastic supporters of your business and<b> <\/b>are going to want to help. This is especially true if you\u2019ve asked them to keep an eye on your social media for you. Take some time to consider how you\u2019ll address their desire to comment in advance of any time that a response to something negative is needed.<\/p>\n<p>&nbsp;<\/p>\n<p>8. <b>Assumption:<\/b> Your business doesn\u2019t need to take the time to create talking points in order to address a ding to your online reputation.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> Some extremely small online reputation issues can probably be addressed without talking points. Many can\u2019t. If the situation begins to grow larger, take the time to pause, and then formally write down a crafted strategic response.<\/p>\n<p>&nbsp;<\/p>\n<p>Investing the time to do this early in the process ensures that your public messages are coordinated as early as possible. With talking points, anyone who is speaking to the public is saying the same thing. This kind of consistency makes your company sound more professional and credible. It goes a long way towards rebuilding trust in the areas of your brand which have been weakened.<\/p>\n<p>&nbsp;<\/p>\n<p>9. <b>Assumption:<\/b> Companies only need to consider reputation management for their business.<\/p>\n<p>&nbsp;<\/p>\n<p><b> Reality:<\/b> The reputation of high-profile individuals or your employee group as a whole can also affect your business. For example, consider how the media coverage that founders of top U.S. tech companies receive affects how their business is perceived.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/startup-849804_1920-edited-1571938104034.jpg\" alt=\"female shopping online\" width=\"1200\" height=\"856\" \/><\/figure>\n<\/div>\n<p>Sometimes reputation management involves individuals who are key stakeholders in your company.<\/p>\n<p>&nbsp;<\/p>\n<p>It is worthwhile to take time to consider if there are individuals in your business whose reputation will have either a positive or negative effect on your sales. You may want to conduct some reputation management activities for them<\/p>\n<p>&nbsp;<\/p>\n<p>10. <b>Assumption:<\/b> You don\u2019t need to take the time to develop a full reputation management plan. If you understand the basic concepts you can easily blend those tasks into your business\u2019 daily operations.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Reality:<\/b> Many people think that they\u2019ll be able to put their <a href=\"https:\/\/www.netreputation.com\/reputation-management-for-dentists\/\">online reputation management plan together quickly if they need<\/a> to. In reality, those companies who are prepared ahead of an issue will remain calmer and achieve better results in a crisis.<\/p>\n<p>&nbsp;<\/p>\n<p>It is a good idea to have a <a href=\"https:\/\/www.netreputation.com\/creating-a-reputation-management-plan\/\" rel=\"nofollow\">reputation management plan<\/a> that&#8217;s been developed in advance and to have vetted outside companies ahead of time so that you know who you want to work with if you need help. The advanced research process is worthwhile, but it takes a lot of work. It\u2019s also not something you\u2019ll be able to do at the last minute if something goes wrong.<\/p>\n<p>&nbsp;<\/p>\n<p>The good news is that taking advantage of outside support can lead to a number of benefits for your company. Primarily, it will prevent both long-term and short-term sales losses. You\u2019ll find that any expense will more than makeup for the initial planning investment in time or money.<\/p>\n<p>&nbsp;<\/p>\n<p>Hiring a reputation management professional will also give you peace of mind when dealing with one of the most stressful situations your company will face. The right professional will have both the experience and technology to address your issues. They\u2019ll help you to push negative content out of the public\u2019s mind quickly and, hopefully, permanently.<br \/>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_16' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_16' id='gform_16' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/4856' data-formid='16' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_3\" name=\"ak_js\" value=\"211\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_3\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_16' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_16_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_48'>Name<\/label><div class='ginput_container'><input name='input_48' id='input_16_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_16_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_16_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_16_40'>\n                            \n                            <span id='input_16_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_16_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_16_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_16_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_16_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_16_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_16_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_16_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_16_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_16_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_16_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_16_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_16_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_16_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_16_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_16_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_16_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_16_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_16_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_16_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_16_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_16_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_16_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_16_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_16_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_16_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_16_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_16_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_16_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_16_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_16_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_16_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_16_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_16_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden 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assumptions? When it comes to ORM, how do you tell fact from fiction? Our experts explore common misperceptions about reputation management and how to know when it&#8217;s time to manage your own online image.\u00a0<br \/>\n&nbsp;<br \/>\nYour company\u2019s good reputation is an invaluable asset and so you\u2019ve worked hard to ensure that your customers see you in the best possible light. &#8230;<\/p>\n","protected":false},"author":2,"featured_media":4862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[288,531,532],"class_list":["post-4856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management-blog","tag-digital-marketing","tag-influencers","tag-small-business-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bad Reputation Management Assumptions | NetReputation<\/title>\n<meta name=\"description\" content=\"These 10 reputation management assumptions keep people from protecting their most valuable asset on the internet - learn more today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netreputation.com\/10-common-assumptions-about-reputation-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Common Reputation Management Assumptions That Are Totally Wrong\" \/>\n<meta property=\"og:description\" content=\"Learn more about our NetReputation - Ranked #1 in ORM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.netreputation.com\/10-common-assumptions-about-reputation-management\/\" \/>\n<meta property=\"og:site_name\" content=\"NetReputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/netreputation\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-18T18:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T18:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/email-2056028_1920-edited-1571938235844-1-e1667294711291.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Petrilli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/email-2056028_1920-edited-1571938235844-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@netreputation\" \/>\n<meta name=\"twitter:site\" content=\"@netreputation\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Petrilli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.netreputation.com\/10-common-assumptions-about-reputation-management\/\",\"url\":\"https:\/\/www.netreputation.com\/10-common-assumptions-about-reputation-management\/\",\"name\":\"Bad Reputation Management Assumptions | NetReputation\",\"isPartOf\":{\"@id\":\"https:\/\/www.netreputation.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.netreputation.com\/10-common-assumptions-about-reputation-management\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.netreputation.com\/10-common-assumptions-about-reputation-management\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.netreputation.com\/wp-content\/uploads\/email-2056028_1920-edited-1571938235844-e1667294697765.jpg\",\"datePublished\":\"2023-03-18T18:00:06+00:00\",\"dateModified\":\"2024-02-13T18:24:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.netreputation.com\/#\/schema\/person\/5b81642cd4fe0109e0c873014a5fc61e\"},\"description\":\"These 10 reputation management assumptions keep people from protecting their most valuable asset on the internet - 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