{"id":5040,"date":"2023-02-20T14:00:20","date_gmt":"2023-02-20T19:00:20","guid":{"rendered":"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/"},"modified":"2024-02-13T14:34:09","modified_gmt":"2024-02-13T19:34:09","slug":"the-significant-impact-of-internet-reviews-on-local-seo","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/","title":{"rendered":"The Significant Impact of Internet Reviews on Local SEO"},"content":{"rendered":"<p>What is the impact of internet reviews on local SEO?<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">As consumers become more reliant on the internet for information about the brands, businesses, and products they invest in, one element of customer relations has become more important than ever: online reviews.\u00a0Consumer ratings don&#8217;t only draw web attention to the quality of a brand; they also play a massive role in the evolution of a business&#8217;s SEO ranking.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">As you juggle your foundational business practices with increasing pressure for an online presence, it&#8217;s important to consider how web reviews will influence the success and credibility of your brand, as well as understanding its impact on your local SEO.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Why are online reviews so substantial? How do positive\/negative internet reviews affect your relationship with your consumers? How do web ratings influence local SEO? And how can you gear your business towards promoting successful local SEO growth, enhancing your traffic, and exercising positive\u00a0online reputation management all\u00a0through engaging with customer reviews?<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Below, we explore the impact of internet reviews on local SEO, how they affect your online image and how to build a review presence that puts you in control.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar 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3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var 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post_gform' action='\/wp-json\/wp\/v2\/posts\/5040' data-formid='14' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"146\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_14' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_14_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_14_48'>URL<\/label><div class='ginput_container'><input name='input_48' id='input_14_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_14_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_14_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_14_40'>\n                            \n                            <span id='input_14_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_14_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_14_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_14_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_14_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                      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class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_14_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_14_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_14_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_14_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_14_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_14_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description 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id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_14_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_14_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_14_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_14_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_14_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_14_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_14_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_14_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_14_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_14_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_14_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_14_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_14_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_14_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_14_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_14_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_14_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_14_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_14_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_14_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_14_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_14_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_14_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_14_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_14_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_14_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_14_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_14\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=14&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=c80ab7211107791b0939bc4c13eecc5a' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_14' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_14' id='gform_theme_14' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_14' id='gform_style_settings_14' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_14' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='14' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_14' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' 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);jQuery('#gform_ajax_frame_14').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_14');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_14').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_14').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_14').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_14').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_14').val();gformInitSpinner( 14, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [14, current_page]);window['gf_submitting_14'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_14').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [14]);window['gf_submitting_14'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_14').text());}else{jQuery('#gform_14').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"14\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);     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     var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h2>Why Do Online Reviews Matter?<\/h2>\n<p class=\"\">In a market that constantly evolves to meet the needs of the modern consumer, the internet plays a bigger role in business practices than ever. Online reviews have become a substantial way for consumers to identify and invest in brands and businesses that appear reliable, well-managed, and trustworthy.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Consumers that engage with the product and review sites like Yalp, Google Reviews, or TrustPilot typically already have their needs in mind. At that point, they are looking for a brand or business to help them close the gap between what they require and who can provide it for them. Internet reviews will often be a useful compass when making this decision.<\/p>\n<p>&nbsp;<\/p>\n<h3>Why Are Internet Reviews so Important?<\/h3>\n<p class=\"\">The growth of the internet\u2014including review sites\u2014has changed the way that consumers interact with brands and businesses. With instant access to customer reviews at their fingertips, modern consumers tend to take the time to browse sites like Google Reviews, TripAdvisor, and Amazon before investing in a brand.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Sites such as these can serve as a guiding force for consumers who are seeking out particular products or services without any prior reference points. They are a place for\u00a0consumers to evaluate previous customer experiences and make informed decisions about the products they wish to buy, the places they plan to shop, and the businesses that appear credible.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/burst-kuqqarjjuw0-unsplash-1579326095213.jpg\" alt=\"typing on computer\" width=\"2000\" height=\"1333\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p>With online reviews influencing <a href=\"https:\/\/www.thedrum.com\/news\/2017\/03\/27\/online-reviews-impact-purchasing-decisions-over-93-consumers-report-suggests\" rel=\"nofollow\">93% of consumers<\/a>,\u00a0<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" rel=\"nofollow\">90% of consumers<\/a> consulting internet sites for their business needs, and <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" rel=\"nofollow\">91% of young people<\/a>\u00a0trusting online reviews for guidance,\u00a0understanding the impact of web reviews on your reputation, customer pool, and evolving business success are essential.<\/p>\n<p>&nbsp;<\/p>\n<h3>Impact of Positive Reviews on Your Brand&#8217;s Image?<\/h3>\n<p class=\"\">Positive online reviews can be a major determinant of a business&#8217;s success in an increasingly internet-driven world.\u00a0Internet reviews have become and remained a major point of reference for the modern consumer. As a result, positive reviews can be substantial for increasing your customer pool and pushing organic traffic your way.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Brands and businesses that receive positive reviews tend to be viewed as more trustworthy and credible than brands with poor reviews, driving more customers\u2014including local traffic\u2014in their direction. With feedback comes the assurance of reputation, and an influx of positive reviews can help establish a business as more dependable than their competitors.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Businesses that feature glowing ratings also tend to attract more paying customers than poorly rated brands. Consumers want to invest their money in businesses that will be certain to provide them with quality products, goods, and services. Those that are well-reviewed typically come with a reputation-based assurance that their products and\/or services will not fail their consumers.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/5040' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"12\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_15_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_48'>Company<\/label><div class='ginput_container'><input name='input_48' id='input_15_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_15_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_15_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_40'>\n                            \n                            <span id='input_15_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_15_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_15_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_15_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_15_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_15_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_15_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_15_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_15_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_15_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_15_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_15_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_15_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_15_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_15_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_15_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_15_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_15_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_15_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_15_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_15_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_15_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_15_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_15_44' 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gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_15_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_15\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=15&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=880c1ad7d1621f3c357192e8371bc9c6' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_15' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_15' id='gform_theme_15' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_15' id='gform_style_settings_15' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_15' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='15' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_15' id='gform_source_page_number_15' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_15' id='gform_ajax_frame_15' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 15, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_15').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_15');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_15').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_15').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_15').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_15').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_15').val();gformInitSpinner( 15, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [15, current_page]);window['gf_submitting_15'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_15').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [15]);window['gf_submitting_15'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_15').text());}else{jQuery('#gform_15').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"15\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_15\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_15\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_15\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 15, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/bewertung-businesshotel-1579325062694.jpg\" alt=\"happy customer review - smiley face\" width=\"1920\" height=\"1275\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"\">Reviews of praise will also help a business to stand out in the crowd within the highly competitive web market online.\u00a0With millions of businesses and brands to shop with, modern consumers rely on efficient methods to narrow their options for investments. As a result, these customers typically depend on reviews to identify brands that they feel will efficiently and successfully meet their needs.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Lastly, positive reviews can boost a brand&#8217;s revenue\u2014and researchers have the figures to prove it. According to <a href=\"https:\/\/www.hbs.edu\/faculty\/Pages\/item.aspx?num=41233\" rel=\"nofollow\">a study<\/a> conducted by Harvard Business School, &#8220;a one-star increase in BBB rating leads to a 5-9 percent increase in revenue.&#8221; You read that right: a single star can lead to a major boost in income for a business.<\/p>\n<p>&nbsp;<\/p>\n<h3>What about the <a href=\"https:\/\/www.netreputation.com\/negative-social-media-impacts\/\">Impact of Negative Reviews<\/a>?<\/h3>\n<p>An influx of negative reviews can produce a major wedge between a business and a positive relationship with their consumers. A collection of negative reviews can showcase business or <a href=\"https:\/\/www.netreputation.com\/online-reputation-management\/\">reputation management<\/a> failings, causing consumers to take their business to a place with a more positive <a href=\"https:\/\/www.netreputation.com\/being-proactive-about-your-online-reputation\/\">internet reputation<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Without any positive reviews, even one fiercely negative review\u2014whether a business owner feels it accurately rates their brand or not\u2014might be the difference between engaging or driving off new customers.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure class=\"\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-13097\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/115251-1-1579300584232-1.jpg\" alt=\"\" width=\"1200\" height=\"751\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/\/115251-1-1579300584232-1.jpg 1200w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/115251-1-1579300584232-1-300x188.jpg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/115251-1-1579300584232-1-1024x641.jpg 1024w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/115251-1-1579300584232-1-768x481.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"\">Additionally, bad reviews can do more than damage one&#8217;s reputation. According to <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/#influence-of-reviews\" rel=\"nofollow\">BrightLocal<\/a>, 82% of consumers are less likely to engage with a brand if they feature negative reviews, with an average 40% of people who read a negative review turning their back on a brand.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\"><strong>Don&#8217;t Panic Yet!<\/strong><\/p>\n<p class=\"\">If you&#8217;re worried about any negative ratings for your brand, don&#8217;t go into a frenzy\u2014a few negative BBB reviews won&#8217;t sink your business. Believe it or not, consumers tend to be less trustworthy of brands and businesses that have nothing but glowing reviews.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">A perfect rating is so difficult to attain that it produces skepticism in the eyes of consumers. According to <a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2018\/03\/The-Growing-Power-of-Reviews.pdf\" rel=\"nofollow\">Power Reviews<\/a>, a handful of negative reviews in a mix of positive reviews builds more credibility than a business with five-star reviews across the board.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Additionally, as of 2018, <a href=\"https:\/\/www.powerreviews.com\/wp-content\/uploads\/2018\/03\/The-Growing-Power-of-Reviews.pdf\" rel=\"nofollow\">85% of consumers<\/a> seek out and depended on negative reviews as a point of reference when making a decision about where to shop\/invest their money. 91% of young people employ this practice. With a wider internet influence comes a greater push for honest business; negative reviews can increase the transparency of a business&#8217; successes, shortcomings, and relationship with their consumers.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_16' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_16' id='gform_16' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/5040' data-formid='16' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_3\" name=\"ak_js\" value=\"155\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_3\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_16' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_16_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_48'>Company<\/label><div class='ginput_container'><input name='input_48' id='input_16_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_16_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_16_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_16_40'>\n                            \n                            <span id='input_16_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_16_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_16_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_16_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_16_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_16_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_16_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_16_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_16_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_16_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_16_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_16_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_16_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_16_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_16_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_16_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_16_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_16_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_16_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_16_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_16_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_16_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_16_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_16_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_16_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_16_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_16_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_16_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_16_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_16_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_16_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_16_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_16_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_16_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_16_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_16_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_16_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_16_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_16_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_16_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_16_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_16_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_16_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_16_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_16_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_16_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_16_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_16_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_16_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_16_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_16_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_16_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_16\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=16&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=e4265f7546bfd312602f84a31fee67fd' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_16' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_16' id='gform_theme_16' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_16' id='gform_style_settings_16' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_16' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='16' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_16' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_16' id='gform_target_page_number_16' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_16' id='gform_source_page_number_16' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_16' id='gform_ajax_frame_16' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 16, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_16').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_16');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_16').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_16').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_16').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_16').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_16').val();gformInitSpinner( 16, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [16, current_page]);window['gf_submitting_16'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_16').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [16]);window['gf_submitting_16'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_16').text());}else{jQuery('#gform_16').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"16\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_16\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_16\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_16\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 16, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h2>So, What is the Impact of Internet Reviews On Local Seo?<\/h2>\n<p class=\"\">Now that you understand the importance of a variety of online reviews on the success of your business or brand, it&#8217;s essential to assess how reviews impact your <a href=\"https:\/\/www.entrepreneur.com\/article\/420603\">local SEO<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/seo-on-page-1579324172510.jpg\" alt=\"SEO dominos\" width=\"1920\" height=\"1275\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"\">Since online reviews are a quick and accessible way for consumers to assess a brand&#8217;s credibility and success of their products\/services, they will typically turn to internet reviews before setting out on any shopping trips in order to identify the establishment that can best meet their needs.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">While the average consumer tends to trust brands with four-star reviews, only <strong>39% of local brands have four-star ratings or above on Google<\/strong>. However, despite the fact that less than half of <a href=\"https:\/\/www.netreputation.com\/local-seo-services\/\">local businesses<\/a> achieve four-star ratings, a brand&#8217;s reviews continually play a major role in their SEO.<\/p>\n<p>&nbsp;<\/p>\n<h3>How Does a Business&#8217;s Ranking Factor in Search Engine Optimization?<\/h3>\n<p class=\"\">Google and other major search engines do not ignore the importance of reviews in the lives of modern consumers. In the internet-centric 21st century, customers rely heavily on reviews to make informed decisions about where to take their business. In response, search engines, who are unfailingly interested in meeting the needs of their consumers, <i>do<\/i>\u00a0factor online reviews into their SEO algorithms.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Within these algorithms, review signals (including the quantity, diversity, and positivity\/negativity of reviews) are predicted to make up a <a href=\"https:\/\/moz.com\/local-search-ranking-factors\" rel=\"nofollow\">whopping 10%<\/a> of what determines SEO.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/reklama-na-facebooku-siedlce-1579324330764.jpg\" alt=\"reviewing traffic sources\" width=\"1920\" height=\"1279\" \/><\/figure>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"\">While this may not sound like a substantial amount, this 10% can make all the difference in how you compare to your local competition. <a href=\"https:\/\/www.netreputation.com\/seo-services\/\">Low SEO<\/a> paired with poor or no reviews will drive away substantial, organic business to other businesses over time.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Additionally, reviews are as much of a point of reference for search engines as they are for consumers.\u00a0In order to provide loyal consumers with good references and recommendations, Google and other search engines will consult the reviews of local brands to boost those which make their customers happy.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">For search engines, factoring reviews into SEO does more than positively impact well-ranked local businesses.\u00a0Recommending <a href=\"https:\/\/www.netreputation.com\/how-to-build-an-executive-brand\/\">brands with positive ratings<\/a> and steering their consumers towards successful local businesses is more likely to reinforce the credibility of those search engines, as well.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_17' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_17' id='gform_17' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/5040' data-formid='17' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_4\" name=\"ak_js\" value=\"163\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_4\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_17' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_17_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_48'>Comments<\/label><div class='ginput_container'><input name='input_48' id='input_17_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_17_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_17_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_17_40'>\n                            \n                            <span id='input_17_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_17_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_17_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_17_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_17_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_17_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_17_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_17_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_17_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_17_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_17_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_17_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_17_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_17_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_17_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_17_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_17_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_17_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_17_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_17_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_17_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_17_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_17_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden 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gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_17_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_17_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_17_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_17_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_17_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_17_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_17_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_17_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_17_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_17_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_17_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_17_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_17_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_17_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_17_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_17_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_33\"><\/li><li id=\"field_17_34\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_34' id='input_17_34' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_35\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden pages_visited_list\" id=\"pages_visited_list\" name=\"input_35\"><\/li><li id=\"field_17_36\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden device\" id=\"device\" name=\"input_36\"><\/li><li id=\"field_17_37\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_passed\" id=\"time_passed\" name=\"input_37\"><\/li><li id=\"field_17_38\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden time_zone\" id=\"time_zone\" name=\"input_38\"><\/li><li id=\"field_17_43\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_43' id='input_17_43' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_44\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_44' id='input_17_44' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_45\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_45' id='input_17_45' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_46\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_46' id='input_17_46' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_17_47\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_47' id='input_17_47' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><\/ul><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type=\"submit\" id=\"gform_submit_button_17\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);this.classList.add('disabled');\" data-submission-type=\"submit\" value=\"Submit\"> <input type='hidden' name='gform_ajax' value='form_id=17&amp;title=&amp;description=&amp;tabindex=0&amp;theme=legacy&amp;styles=[]&amp;hash=c774faed4fc47b402f895adf26df7abb' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_17' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_17' id='gform_theme_17' value='legacy' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_17' id='gform_style_settings_17' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_17' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='17' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_17' value='WyJbXSIsIjUyZDM1ZTlhMmJiYTkyNTU5OTg3OWFjYzc4MzYwN2UyIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_17' id='gform_target_page_number_17' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_17' id='gform_source_page_number_17' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_17' id='gform_ajax_frame_17' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 17, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_17').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_17');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_17').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_17').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_17').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_17').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_17').val();gformInitSpinner( 17, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [17, current_page]);window['gf_submitting_17'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_17').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [17]);window['gf_submitting_17'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_17').text());}else{jQuery('#gform_17').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"17\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_17\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_17\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_17\" );        let postRenderFired 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       }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h3>What Does This Mean for Your Business?<\/h3>\n<p class=\"\">As a business or brand in the 21st century, there is no getting out of having a presence online. Learning how to interact with local internet consumers, curate reviews, and construct a trustworthy image can mean the difference between <a href=\"https:\/\/www.netreputation.com\/reputation-management-in-seo\/\">poor SEO and a positive ranking<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>How Do I Improve the Impact of Internet Reviews on Local SEO?<\/h2>\n<div class=\"medium-insert-images\">\n<p>&nbsp;<\/p>\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/pexels-photo-1579330638051.jpg\" alt=\"netreputation analytics local seo and online reviews\" width=\"1680\" height=\"1120\" \/><\/figure>\n<\/div>\n<h3><\/h3>\n<h3><b>Become Active on Review Sites.<\/b><\/h3>\n<p class=\"\">The most important thing to consider right off the bat is that in order to improve your local SEO through reviews, you need to <i>have<\/i> reviews. A lack of reviews doesn&#8217;t give your brand a neutral image.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Ultimately, a\u00a0mix of <a href=\"https:\/\/www.netreputation.com\/negative-review-online\/\">positive and negative reviews<\/a> is better than no reviews. Establishing a presence on review sites such as TripAdvisor, and Google is the place to start when building up the review reputation of your brand.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Ask Your Customers to Rate You<\/b><\/h3>\n<p class=\"\">When customers make purchases, it&#8217;s a stellar time to ask them to leave a rating on applicable review sites. This doesn&#8217;t have to be an uncomfortable or awkward ask; you can tell them where they can write a review, offer them a handout with instructions to complete a review on Google or even feature a &#8220;Find Us on BBB&#8221; sticker in your window.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">It doesn&#8217;t often occur to customers\u2014especially those who are satisfied with their purchases\u2014that a single consumer review can have a significant impact on a favorite local business&#8217;s web success. Steering your consumers towards the review sites that your brand is active on can help you boost your SEO organically, increasing your customer pool over time.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/campaign-creators-pypeceajezy-unsplash-1579331636667.jpg\" alt=\"analytics online reviews and local seo\" width=\"2000\" height=\"1447\" \/><\/figure>\n<\/div>\n<h3><\/h3>\n<h3><b>Develop a Strategy<\/b><\/h3>\n<p class=\"\">If you&#8217;re unfamiliar with online reputation management, internet marketing, and\/or review-based <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/branding\/the-complete-guide-to-brand-building-must-read-for-digital-marketers\/\">brand-building<\/a>, developing a strategy to evolve your internet presence can have a substantial impact on the success of your efforts at online marketing.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">At its core, your focus should always be on providing your customers with the best service and products possible. However, investing time in improving your online presence can help organically attract and keep long-term customers. The pairing of providing great service and investing effort into curating more reviews will certainly pay off when it comes to both your ratings and your optimization in search engine algorithms.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Fortunately, you don&#8217;t have to tackle the process of expanding your business&#8217;s internet presence alone.\u00a0Stellar internet management sites like <a href=\"https:\/\/www.netreputation.com\/\" rel=\"nofollow\">NetReputation.com<\/a> can help you develop an effective strategy for online marketing, including diminishing negative search results, evolving your brand online, and mastering a positive social presence for your business.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<!DOCTYPE html><html><head><meta charset='UTF-8' \/><\/head><body class='GF_AJAX_POSTBACK'><p class=\"gform_not_found\">Oops! We could not locate your form.<\/p><\/body><\/html>\t<\/div>\n\t\n<h3><b>Meet Your Consumers&#8217; Needs<\/b><\/h3>\n<p class=\"\">At the end of the day, there&#8217;s no ethical way to cheat or trick your way into acquiring good reviews. The best way to curate positive ratings from c<a href=\"https:\/\/www.netreputation.com\/customer-review-management\/\">ustomers interested in reviewing your brand<\/a> is to provide them with the best service\/products possible prior to their reviewing. Meeting the needs of your consumers and providing efficient, quality service is sure to pay off the next time they see your brand pop up on Google, or TripAdvisor.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"medium-insert-images\">\n<figure><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/sebastian-herrmann-nbtidofkgo8-unsplash-1579331229485.jpg\" alt=\"Impact of Internet Reviews on Local SEO\" width=\"2000\" height=\"1333\" \/><\/figure>\n<\/div>\n<h3><b>The impact of internet reviews on local SEO is undeniable<\/b><\/h3>\n<p class=\"\"><a href=\"https:\/\/www.netreputation.com\/how-to-get-more-online-reviews-business\/\">Online reviews<\/a> have become a crucial part of acquiring and maintaining local business across an internet-centric market. The impact of <a href=\"https:\/\/www.netreputation.com\/negative-review-online\/\">negative reviews<\/a> on local SEO can have long-lasting effects on your consumer pool, revenue, and reputation, as well as influencing your brand&#8217;s ranking within search engines.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Ultimately, reviews play a massive role in local search engine optimization. Becoming active on review sites, seeking out ratings from your customers, and developing strategies to boost your online presence are all ways to ensure that your reviews lend themselves to successful business practices on the web.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">Do you have any insight into the importance of reviews on SEO?\u00a0Any tips or tricks for tackling online reputation management for your business or brand? Let us know in the comments below!<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<!DOCTYPE html><html><head><meta charset='UTF-8' \/><\/head><body class='GF_AJAX_POSTBACK'><p class=\"gform_not_found\">Oops! We could not locate your form.<\/p><\/body><\/html>\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"<p>What is the impact of internet reviews on local SEO?<br \/>\n&nbsp;<br \/>\nAs consumers become more reliant on the internet for information about the brands, businesses, and products they invest in, one element of customer relations has become more important than ever: online reviews.\u00a0Consumer ratings don&#8217;t only draw web attention to the quality of a brand; &#8230;<\/p>\n","protected":false},"author":2,"featured_media":6367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[562,35,69],"class_list":["post-5040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management-blog","tag-local-seo","tag-reviews","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of Internet Reviews on Local SEO: It&#039;s Big | NetReputation<\/title>\n<meta name=\"description\" content=\"What is the impact of internet reviews on local SEO? Learn how online feedback affects your business in local search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Significant Impact of Internet Reviews on Local SEO\" \/>\n<meta property=\"og:description\" content=\"Learn more about our NetReputation - Ranked #1 in ORM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"NetReputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/netreputation\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-20T19:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T19:34:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/loui-kiaer-cielzqjr0sq-unsplash-1579331551847-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Petrilli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/loui-kiaer-cielzqjr0sq-unsplash-1579331551847-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@netreputation\" \/>\n<meta name=\"twitter:site\" content=\"@netreputation\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Petrilli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/\",\"url\":\"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/\",\"name\":\"Impact of Internet Reviews on Local SEO: It's Big | NetReputation\",\"isPartOf\":{\"@id\":\"https:\/\/www.netreputation.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.netreputation.com\/the-significant-impact-of-internet-reviews-on-local-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Impact-of-Internet-Reviews-on-Local-SEO-min.jpg\",\"datePublished\":\"2023-02-20T19:00:20+00:00\",\"dateModified\":\"2024-02-13T19:34:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.netreputation.com\/#\/schema\/person\/5b81642cd4fe0109e0c873014a5fc61e\"},\"description\":\"What is the impact of internet reviews on local SEO? 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