{"id":5062,"date":"2023-01-23T17:17:46","date_gmt":"2023-01-23T22:17:46","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=5062"},"modified":"2024-02-13T16:08:32","modified_gmt":"2024-02-13T21:08:32","slug":"top-5-ways-to-track-brand-awareness-online","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/top-5-ways-to-track-brand-awareness-online\/","title":{"rendered":"Top 5 Ways to Track Brand Awareness Online"},"content":{"rendered":"

Having trouble learning how to track brand mentions or efforts online? Did you know that by the end of 2019 the Facebook platform alone generated 2.5 billion more active monthly users?<\/strong> 66% of which claim the like and follow brands they are attracted to online.\u00a0<\/span><\/p>\n

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When it comes to monitoring your web presence on third-party social platforms such as, Facebook, Twitter, and Instagram (as well as many others) there are brands that show exploratory talents and some who could do with a complete overhaul. Which one are you? How much time do you honestly invest in your social media efforts?<\/span><\/p>\n

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Advertising your brand online is an essential part when working to expand your audience and list potential customers. Done the right way, social media can be an extremely effective and influential tool when trying to covert more paying customers.<\/span><\/p>\n

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For example, if you sell goods and do not have a shop on Facebook or tag your products direct to purchase pages on your Instagram you are behind the times. Invest time and money into revamping your landing pages and social channels<\/a>, make the navigation simple. Remember most of your users will most likely be using cell phones when browsing your profile\/website. 64% of shoppers say they prefer more of a minimalistic appearance throughout the purchase process<\/strong>.<\/span><\/p>\n

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By routinely tracking your brand online you are able to make adjustments and edits to what your audience prefers more. This ultimately results in higher conversion rates<\/a> over time so remember to always AB test the appearance to get a better idea of what resonates more with your potential target market.<\/span><\/p>\n

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A business that does not monitor its online reputation<\/a> efficiency may risk losing in upwards of 22% of revenue<\/strong> as potential customers find negative feedback<\/a> or bad press online. This could stem from a competitor or disgruntled past customers who left a bad review. Remember to always respond to negative reviews accordingly (read more about how you can effectively respond to negative reviews online<\/a>)<\/span><\/p>\n\t\t\n\t\n\t

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