{"id":5140,"date":"2023-02-03T15:08:04","date_gmt":"2023-02-03T20:08:04","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=5140"},"modified":"2024-02-13T14:46:29","modified_gmt":"2024-02-13T19:46:29","slug":"5-content-marketing-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/5-content-marketing-mistakes-to-avoid\/","title":{"rendered":"5 Content Marketing Mistakes to Avoid"},"content":{"rendered":"<p class=\"\">As a business owner, do you ever wish someone would have told you all the content marketing mistakes to avoid?<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">When you\u2019re starting out in content marketing, things can get competitive. You want to have every advantage you can over other beginners so you can score repeat clients and build your business.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"\">One of the best ways to set yourself apart is to avoid making rookie-level mistakes. Our list will help you identify some of the most common early-career errors. It will also show you tactics to take so you don\u2019t fall prey to them.<\/p>\n<p>Ideally, our suggestions will become a jumping-off point for you to do the right thing from the start. What you\u2019ll learn will benefit your business as it earns revenue for your clients, developing their relationship and business trust with you for the long term.<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is 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{gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_14').val();gformInitSpinner( 14, 'https:\/\/www.netreputation.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [14, current_page]);window['gf_submitting_14'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_14').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [14]);window['gf_submitting_14'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_14').text());}else{jQuery('#gform_14').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"14\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);     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      observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n\t<\/div>\n\t\n<h2><b>You Didn\u2019t Fully Take The Time To Understand What Your Client Wanted Or Needed<\/b><\/h2>\n<p>&nbsp;<\/p>\n<div align=\"middle\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5142\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Content-Marketing-Mistakes-to-Avoid-1.jpg\" alt=\"Content Marketing Mistakes to Avoid 1\" width=\"995\" height=\"658\" srcset=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/\/Content-Marketing-Mistakes-to-Avoid-1.jpg 995w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/Content-Marketing-Mistakes-to-Avoid-1-300x198.jpg 300w, https:\/\/www.netreputation.com\/wp-content\/uploads\/\/Content-Marketing-Mistakes-to-Avoid-1-768x508.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><b>What this looks like:\u00a0<\/b><\/h3>\n<p>The client doesn\u2019t feel heard. To them, your content doesn\u2019t include the part of their business the feel is the most important to their growth. Worse yet, you\u2019re not getting the<a href=\"https:\/\/www.netreputation.com\/online-reputation-management-trends\/\"> engagement numbers that either of you was after<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>How to avoid it:<\/b><\/h3>\n<p class=\"\">In advance of your first in-person meeting, conduct some research on your client\u2019s industry and give considerable thought to the kinds of questions you want answers to.<\/p>\n<p>&nbsp;<\/p>\n<p>When you take time to think about things, you\u2019ll probably realize that you want to understand who your client\u2019s audience is and where their most profitable sales areas are. You\u2019ll also want to consider what\u00a0<a href=\"https:\/\/kpi.org\/KPI-Basics\" rel=\"nofollow\">key performance indicators<\/a>\u00a0you\u2019ll be using in order to measure the success of the campaign.<\/p>\n<p>&nbsp;<\/p>\n<p>In a\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/338384\" rel=\"nofollow\">guest column of Entrepreneur Magazine<\/a>, Chris Porteous, CEO of Grey Smoke Media writes about the importance of learning about clients. He notes that \u201cEven the most well thought out and catchy campaigns will fall flat if they don\u2019t resonate with the intended consumer, or worse, miss the target audience altogether. . . take the time to dig into your audience analysis and find out what motivates them.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>As you\u2019re having your introductory conversation with your client, ask specific questions that will help you get to know what problems they\u2019re looking to solve. Be sure that everything you\u2019re talking about is as clear as possible, including any industry-specific jargon that either of you uses.<\/p>\n<p>&nbsp;<\/p>\n<p>While you\u2019re with them, remember your active listening skills. Maintain eye contact, take great notes, and as you feel that you understand something, repeat what you think you\u2019ve heard. That will verify what you think you know. At the end of the session, summarize the top three points.<\/p>\n<p>&nbsp;<\/p>\n<p>Later, when you&#8217;re in the process of developing your content, you can go back to your notes again and again. Make sure that your work reflects the main points they articulated to you and the problems they\u2019re trying to solve.<\/p>\n<blockquote>\n<h2><b>You\u2019re Trying Do Too Many Things\u00a0<\/b><\/h2>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<div align=\"middle\"><img decoding=\"async\" class=\"aligncenter wp-image-5143\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Content-Marketing-Mistakes-to-Avoid-1024x682.jpg\" alt=\"Content Marketing Mistakes to Avoid\" width=\"995\" height=\"663\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><b>What this looks like:<\/b><\/h3>\n<p>Hopefully, you\u2019re excited by your clients. That\u2019s why you took on their work. When you let your enthusiasm get the best of you, you want to talk about everything they do. Then it can be hard to prioritize the aspects of their business that you want to talk about in their campaign so that they identify the best prospects and convert those into customers.<\/p>\n<p>&nbsp;<\/p>\n<p>The important thing about marketing brands online is <a href=\"https:\/\/adoric.com\/\">showing the right message at the right time<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Another area where you might be trying to do too much at once is in choosing the <a href=\"https:\/\/www.netreputation.com\/negative-social-media-impacts\/\">social media platforms<\/a> you are planning to work with. Alternatively, you might be committing to posting too frequently on certain social media platforms. This can burn through your time with diminishing returns<\/p>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_15' id='gform_15' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/5140' data-formid='15' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_2\" name=\"ak_js\" value=\"224\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_2\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_15_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_48'>Comments<\/label><div class='ginput_container'><input name='input_48' id='input_15_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_15_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_15_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_40'>\n                            \n                            <span id='input_15_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_15_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                       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gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_15_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_15_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_15_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_15_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_15_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_15_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_15_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_15_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_15_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_15_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_15_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_15_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_15_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_15_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_15_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_15_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_15_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_15_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_15_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_15_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_15_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_15_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_15_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_15_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_15_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_15_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_15_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_15_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_15_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_15_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_15_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_15_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_15_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_15_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below 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talk about. If you try to talk about too much, customers will be confused and overwhelmed by the options you present and everything the&#8217;yve heard. They\u2019ll move on to somewhere else.<\/p>\n<p>&nbsp;<\/p>\n<p>You\u2019ve got to choose just a few things &#8211; we recommend three at the most &#8211; to talk about. Pick the things that are most appealing to the widest possible audience. Also, pick things that tie into the problems that your client told you they wanted to solve when you talked to them.<\/p>\n<p>&nbsp;<\/p>\n<p>In terms of making choices about social media platforms, stop to consider why you are choosing certain platforms or why you\u2019ve gone with a certain posting schedule. A lot of times, less is more. If you ditch outlets that don\u2019t reach your client\u2019s audience, you\u2019ll have more time to focus on the ones that do.<\/p>\n<p>&nbsp;<\/p>\n<p>An\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/5-habits-for-successful-social-media-managers-in-2020\/569892\/\" rel=\"nofollow\">article in Social Media Today<\/a>\u00a0highlights this point. In it, writer Julia Campbell said, <strong>\u201cWe have to know inside and out who we want in our communities&#8230;nail down who your choir is \u2013 and preach to it. If the choir is singing together in harmony, they\u2019ll bring in others and share your gospel.\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>She goes on to mention that this is how your social media outreach gains purpose and distinguishes itself from <a href=\"https:\/\/www.netreputation.com\/how-to-build-an-executive-brand\/\">traditional advertising<\/a>. Learn the best platform early will save you not only time much stress. Social media has various content marketing mistakes to avoid, however, we could probably write a book on that topic&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re posting too often during a given day, you might find that a slower schedule surprises you with equally strong engagement numbers. Quality content on selected, strategic areas brings results. Trying to do too much without a strategy burns you out.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>You\u2019re Not Setting Appropriate Expectations<\/b><\/h2>\n<p>&nbsp;<\/p>\n<div align=\"middle\"><img decoding=\"async\" class=\"aligncenter wp-image-5144\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/You\u2019re-Not-Setting-Appropriate-Expectations.jpg\" alt=\"You\u2019re Not Setting Appropriate Expectations\" width=\"995\" height=\"663\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3><b>What this looks like:<\/b><\/h3>\n<p>As you\u2019re working with your clients, you are going to be making a lot of promises and setting a lot of expectations. For example, you\u2019re going to be talking about timetables for product delivery, the number of revisions for a product, and engagement metrics that document your results.<\/p>\n<p>&nbsp;<\/p>\n<p>Each of these pieces has an easy to reach number, a reasonable number, and a challenging number. If you find yourself constantly quoting a number that\u2019s a challenge, you might be falling for this trap.<\/p>\n<p>&nbsp;<\/p>\n<p>Maybe you\u2019re offering to do a project that should take a month or two in mere weeks. Or you\u2019re suggesting that something could go viral. Maybe you\u2019re quoting an unrealistic budget. In any of these cases, you\u2019re probably not respecting the appropriate expectations for the work you\u2019ve agreed to do.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>How to avoid it:<\/b><\/h3>\n<p>People-pleasing is a pretty tempting tactic to take when you\u2019re a new business that\u2019s hungry for work. Don\u2019t fall for it.<\/p>\n<p>&nbsp;<\/p>\n<p>In this case, the old saying is true: you\u2019re better off if you under-promise and over-deliver project results. In addition, keep setting limits and clarifying what you can do and by when.<\/p>\n<p>&nbsp;<\/p>\n<p>The magazine\u00a0<a href=\"https:\/\/smallbiztrends.com\/2018\/03\/managing-new-client-expectations.html\" rel=\"nofollow\">Small Business Trends<\/a>\u00a0asked members of its Young Entrepreneurs Council what they do to set expectations and maintain communication with their clients. Their answers include suggestions to outline each deliverable separately. They also advise business owners to walk through what each deliverable means, what it will take to get there, and how it can benefit the client.<\/p>\n<p>&nbsp;<\/p>\n<p>One member of the council, Phillip Michael of <a href=\"https:\/\/www.linkedin.com\/company\/nyeg\">New York Equity Group<\/a>, advised all types of business owners that they not be afraid to politely end a discussion if a client isn\u2019t respecting their counsel as they set expectations. \u201cSome businesses are happy to get a deal done and they\u2019ll let a client bully them&#8230;they chose you for a reason. If that reason is forgotten, don\u2019t be afraid to walk away.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Sure, that sounds like an extreme perspective from someone in the finance sector. But remember that you understand content marketing better than the client that chose you.<\/p>\n<p>&nbsp;<\/p>\n<p>You know what a job takes to get done and what the appropriate timeline and results are supposed to be based on the scenario you\u2019re working with. You\u2019ve also done the research and you know your client\u2019s business and situation.<\/p>\n<p>&nbsp;<\/p>\n<p>If they\u2019re not willing to respectfully work with you, take a minute to rethink the possibilities of working with them. If you decide to take on their business, there\u2019s a chance they\u2019ll be more trouble than they\u2019re worth.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Your Work Is Getting Sloppy<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5145\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Your-Work-Is-Getting-Sloppy.jpg\" alt=\"Your Work Is Getting Sloppy\" width=\"995\" height=\"663\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What this looks like:<\/b><\/h3>\n<p>This can take the form of typos, incomplete sentences, work without a logical progression of thought, poor quality images, or sloppily crafted social media posts.<\/p>\n<p>&nbsp;<\/p>\n<p>Specific situations may trigger you to produce sloppy work. Don\u2019t fall for it. Sloppy work is one of the most common content marketing mistakes to avoid.<\/p>\n<p>&nbsp;<\/p>\n<p>Be especially alert if your client wants things as quickly as possible. Or if the social media feeds you\u2019re working on is incredibly active.<\/p>\n<p>&nbsp;<\/p>\n<p>You may even be seeing activity at the same time from multiple feeds representing different clients. You feel pressured to come up with the right responses.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>How to avoid it:<\/b><\/h3>\n<p>If you\u2019ve done a good job of setting reasonable expectations, you should have more than enough time to develop your deliverables and to check them \u2013 repeatedly.<\/p>\n<p>&nbsp;<\/p>\n<p>Review them several times, put them down for a while, and then go over them again. Have a second person look at them too, if someone is available. Whatever you do, pay attention to the details, and don\u2019t be sloppy.<\/p>\n<p>&nbsp;<\/p>\n<p>If it is a situation where social media platforms are on overdrive, don\u2019t get caught up in things. Take a breath and remember that the quality of your posts and your judgment are as important as responsiveness.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>You\u2019re Feeling Like You Need To Take On Every Project<\/b><\/h2>\n<p>&nbsp;<\/p>\n<div align=\"middle\"><img decoding=\"async\" class=\"aligncenter wp-image-5146\" src=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/You\u2019re-Feeling-Like-You-Need-To-Take-On-Every-Project-min.jpg\" alt=\"You\u2019re Feeling Like You Need To Take On Every Project\" width=\"995\" height=\"662\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>One of the most obvious but hardest to let go of is your workload. Learning what content marketing mistakes to avoid early can save your much needed time to apply towards other tasks.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>What this looks like<\/b>:<\/h3>\n<p>You\u2019re just starting out it is understandable if you feel that you need to take everything that comes your way.<\/p>\n<p>&nbsp;<\/p>\n<p>Unfortunately, some projects just aren\u2019t the right fit. The topic might not be something you\u2019re familiar with. Alternately, the workload might be just a bit more than what you feel you can do well, or the chemistry might just be off. Saying yes despite these red flags (or any others) can lead to a host of problems that outweigh the monetary and <a href=\"https:\/\/www.netreputation.com\/online-reputation-management\/\">experience benefits<\/a> you get from taking on more work.<\/p>\n<p>&nbsp;<\/p>\n<p>What are some of these issues? Taking on too much work can lead to stress and it keeps you from doing your best job for all your clients. If that happens, <a href=\"https:\/\/www.netreputation.com\/being-proactive-about-your-online-reputation\/\">your online reputation<\/a> could suffer.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, if you feel that the client&#8217;s chemistry isn\u2019t right, problems in the relationships could take up time that distracts you from your work, and weigh you down. They just aren\u2019t fun.<\/p>\n<p>&nbsp;<\/p>\n<p>No one needs that kind of drama if they can help it.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>How to avoid it:<\/b><\/h3>\n<p>Don\u2019t be afraid to say no. Take all the time you need to consider each job. If someone is pressuring you to say yes, tell them that you need just a few days and get back to them with a response expectation that works for you.<\/p>\n<p>&nbsp;<\/p>\n<p>Meanwhile, carefully weigh the <a href=\"https:\/\/www.netreputation.com\/internet-censorship-pros-cons\/\">pros and cons<\/a> of the job. If, after all the consideration, you still have reservations, trust yourself. Turn it down. Though it might not always feel like it, there are plenty of other clients out there.<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re having trouble finding new clients, try adjusting how you\u2019re conducting your new client outreach so you can grab more possibilities. Don\u2019t fall for having to take work you don\u2019t believe in just to pay the bills. That\u2019s an avoidable trap.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Remember, When You\u2019re Just Starting Out, Use Your Resources<\/b><\/h2>\n<p>If you\u2019re just starting out in content marketing, things can get hectic. It is easy to be so wrapped up in finding new clients and keeping them happy, that you forget to use resources to help you.<\/p>\n<p>&nbsp;<\/p>\n<p>This is a mistake too.<\/p>\n<p>&nbsp;<\/p>\n<p>Plenty of content marketers have grown successful businesses and they have the experience to help you avoid mistakes. Use them. Connect through online support forums, real-world networking groups, skill-building classes, and online job boards that have resources for creatives.<\/p>\n<p>&nbsp;<\/p>\n<p>If you are stuck anywhere, from how to set limits to how to find more client leads that convert into business or how to understand what a client wants the first time, reach out and ask.<\/p>\n<p>&nbsp;<\/p>\n<p>Believe it or not, doing this is a much more efficient way of working and of growing your content marketing business.<\/p>\n<p>&nbsp;<\/p>\n<p>It keeps you from making mistakes the first time.<\/p>\n<p>&nbsp;<\/p>\n<p>It keeps your clients happy and returning.<\/p>\n<p>&nbsp;<\/p>\n<p>And someday, you\u2019re not going to be asking the questions anymore. You\u2019ll find that you\u2019ve learned the basics, are <a href=\"https:\/\/www.netreputation.com\/this-is-why-you-need-content-marketing\/\">running your business well<\/a>, and have become successful.<\/p>\n<p>&nbsp;<\/p>\n<p>Then you\u2019ll be ready to help someone else who is new to content marketing so that they can avoid rookie mistakes and move on to serving clients well.<\/p>\n<p>&nbsp;<\/p>\n<p>If you&#8217;ve been burned by bad content before, whether it&#8217;s bad articles that have been spread or bad reviews, you may want to check out NetReputation&#8217;s <a href=\"https:\/\/www.netreputation.com\/content-removal\/\">content removal\u00a0<\/a><br \/>\n\t\t\n\t<!-- form -->\n\t<div class=\"netRepForm 888888\">\n\t\t<h3 style=\"margin: 0 0 20px;color:#37935C;text-align:center;\">Request a Free Consultation<\/h3>\t\n\n\t\n                <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework contact_gform_wrapper post_gform_wrapper' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_16' ><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_16' id='gform_16' class='contact_gform post_gform' action='\/wp-json\/wp\/v2\/posts\/5140' data-formid='16' novalidate>\t\t\t\t\t<div style=\"display: none !important;\" class=\"akismet-fields-container gf_invisible\" data-prefix=\"ak_\">\n\t\t\t\t\t\t<label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label>\n\t\t\t\t\t\t<input type=\"hidden\" id=\"ak_js_3\" name=\"ak_js\" value=\"58\" \/>\n\t\t\t\t\t\t<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_3\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n\n\t\t\t\t\t<\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_16' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id=\"field_16_48\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_48'>Phone<\/label><div class='ginput_container'><input name='input_48' id='input_16_48' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_16_48'>This field is for validation purposes and should be left unchanged.<\/div><\/li><li id=\"field_16_40\" class=\"gfield gfield--type-name gfield--input-type-name gfield--width-full gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible gname_wrap\"  data-field-class=\"gname_wrap\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_16_40'>\n                            \n                            <span id='input_16_40_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.3' id='input_16_40_3' value=''   aria-required='true'   placeholder='First Name*'  \/>\n                                                    <label for='input_16_40_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>First Name<\/label>\n                                                <\/span>\n                            \n                            <span id='input_16_40_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_40.6' id='input_16_40_6' value=''   aria-required='true'   placeholder='Last Name*'  \/>\n                                                    <label for='input_16_40_6' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>Last Name<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_16_4\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-full gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_4'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_4' id='input_16_4' type='email' value='' class='medium'   placeholder='Email Address*' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_16_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_16_3' type='tel' value='' class='medium'  placeholder='Phone Number*' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/li><li id=\"field_16_5\" class=\"gfield gfield--type-textarea gfield--input-type-textarea aqua-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_16_5'>Message<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_5' id='input_16_5' class='textarea medium'    placeholder='Message'  aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/li><li id=\"field_16_41\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_41' id='input_16_41' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='' \/><\/div><\/li><li id=\"field_16_42\" class=\"gfield gfield--type-html gfield--input-type-html gfield--width-full concentText gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By Submitting you agree to our <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/terms-of-service\/\">Terms of Service<\/a><\/b> and <b><a target=\"_blank\" href=\"https:\/\/www.netreputation.com\/privacy-policy\/\">Privacy Policy<\/a><\/b><\/li><li id=\"field_16_6\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden all_traffic_sources\" id=\"all_traffic_sources\" name=\"input_6\"><\/li><li id=\"field_16_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden city\" id=\"city\" name=\"input_8\"><\/li><li id=\"field_16_9\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden country\" id=\"country\" name=\"input_9\"><\/li><li id=\"field_16_10\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_campaign\" id=\"fc_campaign\" name=\"input_10\"><\/li><li id=\"field_16_11\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_channel\" id=\"fc_channel\" name=\"input_11\"><\/li><li id=\"field_16_12\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_content\" id=\"fc_content\" name=\"input_12\"><\/li><li id=\"field_16_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_landing\" id=\"fc_landing\" name=\"input_13\"><\/li><li id=\"field_16_14\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_medium\" id=\"fc_medium\" name=\"input_14\"><\/li><li id=\"field_16_15\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_referrer\" id=\"fc_referrer\" name=\"input_15\"><\/li><li id=\"field_16_16\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_source\" id=\"fc_source\" name=\"input_16\"><\/li><li id=\"field_16_17\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden fc_term\" id=\"fc_term\" name=\"input_17\"><\/li><li id=\"field_16_18\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden GA_Client_ID\" id=\"GA_Client_ID\" name=\"input_18\"><\/li><li id=\"field_16_19\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden gclid\" id=\"gclid\" name=\"input_19\"><\/li><li id=\"field_16_20\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden ip_address\" id=\"ip_address\" name=\"input_20\"><\/li><li id=\"field_16_21\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden region\" id=\"region\" name=\"input_21\"><\/li><li id=\"field_16_22\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_campaign\" id=\"lc_campaign\" name=\"input_22\"><\/li><li id=\"field_16_23\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_channel\" id=\"lc_channel\" name=\"input_23\"><\/li><li id=\"field_16_24\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_content\" id=\"lc_content\" name=\"input_24\"><\/li><li id=\"field_16_28\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_landing\" id=\"lc_landing\" name=\"input_28\"><\/li><li id=\"field_16_27\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_medium\" id=\"lc_medium\" name=\"input_27\"><\/li><li id=\"field_16_25\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_referrer\" id=\"lc_referrer\" name=\"input_25\"><\/li><li id=\"field_16_26\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_source\" id=\"lc_source\" name=\"input_26\"><\/li><li id=\"field_16_29\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden lc_term\" id=\"lc_term\" name=\"input_29\"><\/li><li id=\"field_16_30\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden latitude\" id=\"latitude\" name=\"input_30\"><\/li><li id=\"field_16_31\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden longitude\" id=\"longitude\" name=\"input_31\"><\/li><li id=\"field_16_32\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" class=\"gform_hidden page_visits\" id=\"page_visits\" name=\"input_32\"><\/li><li id=\"field_16_33\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><input type=\"hidden\" 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You want to have every advantage you can over other beginners so you can score repeat clients and build your business. &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2820],"tags":[580,555,406,578,9,579,581],"class_list":["post-5140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-reputation-management","tag-advertising","tag-brand-marketing-strategy","tag-content-marketing","tag-marketing-mistakes","tag-social-media","tag-social-media-mistakes","tag-traditional-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Mistakes to Avoid<\/title>\n<meta name=\"description\" content=\"Our top 5 content marketing mistakes to avoid will surprise you. 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