{"id":7829,"date":"2023-02-21T14:09:00","date_gmt":"2023-02-21T19:09:00","guid":{"rendered":"https:\/\/www.netreputation.com\/?p=7829"},"modified":"2024-02-13T14:34:00","modified_gmt":"2024-02-13T19:34:00","slug":"google-review-takedown-tool-how-it-works-and-what-to-know","status":"publish","type":"post","link":"https:\/\/www.netreputation.com\/google-review-takedown-tool-how-it-works-and-what-to-know\/","title":{"rendered":"Google Review Takedown Tool: How It Works &#038; What to Know"},"content":{"rendered":"<p><strong><em>What is the Google Review Takedown Tool? Will it actually remove fake reviews from GMB? Learn how this new process works and what you can do to protect your online brand today.\u00a0<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Recently, Google announced an all-new review removal tool for reporting fake Google My Business (GMB) reviews and tracking their status through the removal process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And while it may seem like a relatively small step, the Google Review Takedown Tool represents big news for business owners struggling with a fake online review in local search results.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Still, there are many questions about how effective this tool really is &#8211; including who can use it, what it can remove and how seriously Google takes review removal requests.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, how does this new tool work? Is it effective? And what can you do if it leaves your brand in the lurch?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the latest on Google\u2019s Review Takedown Tool and <a href=\"https:\/\/www.netreputation.com\/business-reputation\/\">what to do<\/a> if (when) it falls short of expectations.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Google Review Takedown Tool: How It Works<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finding a bad business review on GMB can be devastating for <a href=\"https:\/\/www.netreputation.com\/business-branding-solutions\/\">your brand<\/a>. But with Google\u2019s new process, there\u2019s at least a glimmer of hope you can remove that comment and retake control over your GMB reviews.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">So, how does it work?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To report a fake or negative review with the Google \u2018Manage Your Reviews\u2019 tool:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\"><strong>Log in to your Google My Business account<\/strong>\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Once signed on, head to the Google Help section and <\/span><a href=\"https:\/\/support.google.com\/business\/workflow\/9945796\"><span style=\"font-weight: 400;\">follow this link<\/span><\/a><span style=\"font-weight: 400;\"> (you may want to bookmark this link for future reviews).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><strong>Select your business and hit \u2018Continue\u2019<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If your company doesn\u2019t appear, you may need to contact GMB customer support.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><strong>Select \u2018Report a new review for takedown\u2019<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you want to track a review you reported in the past, choose the \u2018Check the status of a review I reported previously\u2019 option.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><strong>Find the review you want to remove<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You\u2019ll find a list of all reviews that aren\u2019t currently flagged for removal. Carefully go through each review and find the comment you want to remove. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Note: you may only report one review at a time.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4><strong>Click \u2018Report a problem\u2019<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Once there, Google asks \u201cWhat\u2019s wrong with this review?\u201d and provides a list of reasons to choose from.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">These include:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201cThis review is not relevant to this place.\u201d This includes any reviews likely meant for another business.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cConflict of interest.\u201d Reviews posted by current or ex-employees fit this category.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cOffensive or sexually explicit.\u201d Reviews with racist or sexual language present clear violations of Google\u2019s TOS.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cPrivacy concern.\u201d Privacy concerns tend to include any comments featuring someone\u2019s personal info.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cLegal issue.\u201d Any reviews featuring copyright violations may constitute a valid reason for removal.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Consider this list carefully and choose the reason that best fits the review in question.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><strong>Wait and see\u00a0\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">After making your selection, you will receive a \u201cThank you!\u201d message. This is quickly followed by an email confirming your request is under review.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Please note: Google only allows you to report just one fake review at a time. This means you must repeat the process for each review you want to remove.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For better or worse, your request is now in the hands of Google moderators. And once you report that review, you can then use that same Google Review Takedown Tool to monitor its progress.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How To Use Google\u2019s \u2018Manage Your Reviews\u2019 Tracking Tool\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fortunately, tracking <a href=\"https:\/\/www.netreputation.com\/remove-google-reviews\/\">Google review removal<\/a> requests is as easy as reporting a review.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To start, simply:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Log in to your GMB profile account<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Go to the Google Help section and click on \u2018Manage Your Reviews\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Find your business and hit \u2018Continue.\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Choose \u2018Check the status of a review I reported previously\u2019 and hit \u2018Continue.\u2019<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google provides a list of all flagged reviews and each one\u2019s status in the review assessment process. Your most recent requests will appear at the top.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All recently reported reviews will most likely fall into the \u2018Decision pending\u2019 category.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">How long does it take to remove a Google review?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the Google review takedown tool states that \u201cReport reviews may take up to 72 hours to be evaluated,\u201d the process can sometimes take much longer. In some cases, it may even take weeks or months for Google to make a final decision on your reported review.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The reasons for such delays aren\u2019t always obvious. But with the sheer volume of businesses and reviews on <a href=\"https:\/\/www.netreputation.com\/google-my-business\/\">GMB<\/a>, it\u2019s likely Google is simply buried in removal requests and hasn\u2019t yet caught up.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">What happens if Google rejects my takedown request?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unfortunately, even a clear review policy violation often isn\u2019t enough for Google to remove a reported review. While Google may remove phony reviews here and there, it\u2019s generally a hit-or-miss process that leaves many business owners scrambling for answers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, what can you do?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. File an appeal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If Google rejects your initial takedown request, you may appeal that decision. However, you may only appeal one decision at a time. This can be a major hassle for any business with multiple business locations or with multiple reviews in limbo.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To appeal, visit the \u2018review removal status\u2019 page and select the review decision you want to challenge.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">After clicking \u2018Continue,\u2019 you\u2019ll see a message allowing you to \u201csend a one-time escalation for a second assessment.\u201d Click on the \u2018submit an appeal\u2019 link and complete the form that pops up.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to say if you\u2019ll have any better luck after Google takes a second look. Still, with a high volume of requests and a general reluctance to <a href=\"\/how-to-remove-fake-reviews-from-trustpilot\/\">remove reviews<\/a> in the first place, it probably won\u2019t make much difference.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And if the appeal falls short, it may be time to:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Consider online review management<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s great that Google\u2019s Review Takedown Tool makes it easier to report and track fake GMB reviews, actually removing those reviews continues to be a challenge.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And when those requests hit a brick wall, a customized review management solution is likely your best option.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With a proven business review management service, you can tackle phony GMB reviews and improve brand ratings across the web. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This not only reduces the impact of bad reviews on your business. It also helps create a positive review presence that grows your bottom line.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With complete, customized review <a href=\"https:\/\/www.netreputation.com\/creating-a-reputation-management-plan\/\">management<\/a>, you have the power to:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">Identify fake reviews on Google and other review platforms fast.<\/li>\n<li aria-level=\"1\">Manage and minimize fake reviews before they hurt your business<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.netreputation.com\/respond-negative-reviews\/\">Create a review response strategy<\/a> that improves engagement and reputation<\/li>\n<li aria-level=\"1\">Generate more positive reviews and better ratings on GMB and other major review sites<\/li>\n<li aria-level=\"1\">Build a review presence that reaches more customers and boosts bottom-line revenue<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When removal falls short, a comprehensive business review strategy provides the <a href=\"https:\/\/www.netreputation.com\/online-reputation-management-tools\/\">tools and technology<\/a> to step in and take control of your Google review presence.\u00a0<\/span><\/p>\n<h2>What&#8217;s so Bad About Fake Reviews?<\/h2>\n<p>People read reviews online before making purchasing decisions. These decisions are based on the quality and quantity of reviews on Google as well as numerous third-party sites like TrustPilot, and the Better Business Bureau.<\/p>\n<p>&nbsp;<\/p>\n<p>Positive reviews help you grow your business. Negative reviews do the opposite, potentially driving your customers away.<\/p>\n<p>&nbsp;<\/p>\n<p>Negative reviews posted by ex-employees, people with too much time on their hands, or even your competitors can damage your reputation, often causing financial losses, not to mention the loss of trust between you and your customers.<\/p>\n<p>&nbsp;<\/p>\n<p>Google&#8217;s fake review removal tool was designed to combat these fake reviews, no matter who posted them or why.<\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Having trouble with fake GMB reviews?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re here to help.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With a tailored business review management solution from NetReputation, you can audit, <a href=\"https:\/\/www.netreputation.com\/google-review-management\/\">manage and promote Google reviews<\/a> all from one convenient location.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And with real-time updates and tracking tools, you can identify and minimize bad reviews fast, ensuring your brand is always at its best on the web.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more? <\/span><a href=\"https:\/\/www.netreputation.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact our Review Management team<\/span><\/a><span style=\"font-weight: 400;\"> or call <a class=\"cta_phone\" href=\"tel:8444613632\">844-461-3632<\/a> to get your free consultation today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Google Review Takedown Tool? Will it actually remove fake reviews from GMB? Learn how this new process works and what you can do to protect your online brand today.\u00a0<br \/>\n&nbsp;<br \/>\nRecently, Google announced an all-new review removal tool for reporting fake Google My Business (GMB) reviews and tracking their status through the removal process. &#8230;<\/p>\n","protected":false},"author":23,"featured_media":7830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,2795,592,1,598],"tags":[],"class_list":["post-7829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-google-reviews","category-online-reviews","category-reputation-management-blog","category-small-businesses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Review Takedown Tool: How to Guide | NetReputation<\/title>\n<meta name=\"description\" content=\"Can the new Google review takedown tool really remove fake reviews of your business? Our guide shows you how to eliminate fake reviews.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.netreputation.com\/google-review-takedown-tool-how-it-works-and-what-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Review Takedown Tool: How It Works &amp; What to Know\" \/>\n<meta property=\"og:description\" content=\"Learn more about our NetReputation - Ranked #1 in ORM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.netreputation.com\/google-review-takedown-tool-how-it-works-and-what-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"NetReputation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/netreputation\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T19:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T19:34:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Google-review-takedown-tool-e1667220320957.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"523\" \/>\n\t<meta property=\"og:image:height\" content=\"349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Net Reputation\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@netreputation\" \/>\n<meta name=\"twitter:site\" content=\"@netreputation\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Net Reputation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.netreputation.com\/google-review-takedown-tool-how-it-works-and-what-to-know\/\",\"url\":\"https:\/\/www.netreputation.com\/google-review-takedown-tool-how-it-works-and-what-to-know\/\",\"name\":\"Google Review Takedown Tool: How to Guide | NetReputation\",\"isPartOf\":{\"@id\":\"https:\/\/www.netreputation.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.netreputation.com\/google-review-takedown-tool-how-it-works-and-what-to-know\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.netreputation.com\/google-review-takedown-tool-how-it-works-and-what-to-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.netreputation.com\/wp-content\/uploads\/Google-review-takedown-tool-e1667220320957.jpg\",\"datePublished\":\"2023-02-21T19:09:00+00:00\",\"dateModified\":\"2024-02-13T19:34:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.netreputation.com\/#\/schema\/person\/1224f2d0ea02907d813ec65b5b0e1f53\"},\"description\":\"Can the new Google review takedown tool really remove fake reviews of your business? 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